Zoella and friends: the digital stars taking the book world by storm


It may have caught your attention a few weeks ago that the kids on your nearby school run were sporting rather more fairy wings, hook hands and witch hats than usual.

The reason? World Book Day: that time when schools across the country are flooded with little Heidis and Grinches, Gruffalos and Wimpy Kids. This year there was even a rogue Christian Grey.

In the midst of this, one mummy blogger noticed what she felt was a worrying costume trend: her daughter’s friends were planning to mark the festival of literature by dressing up as YouTube megastar Zoella.

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Knowit…our youth research panel

knowitWe have our very own research panel which is made up of children, teens and young adults all of whom are part of the Swapit community.

Our youth panel is available to use for survey sampling or we can take care of all facets of the project from survey scripting to report writing.

Our panellists are offered swapits (our unique virtual currency) as an incentive for completing surveys which they can then use to spend on items on Swapit.co.uk.

All those under the age of 16 were given parental approval in accordance with MRS guidelines.

To get the latest on our panel numbers and to find out more please contact milo@superawesome.tv