At Web Summit 2018 in Lisbon, pocket.watch's Chris Williams, SuperAwesome's Dylan Collins, Symantec's Darren Shou, and Contently's Joe Lazauskas met to discuss the influence of kids online, and the task of marketing safely to this audience. Watch the clip below for discussion of the regulation of AI in the children's space, the challenges of designing … Continue reading Web Summit 2018: Dylan Collins, Darren Shou and Chris Williams discuss the influence of kids online
Social plugins are one of the biggest unintentional harvesters of children’s personal data. Every time a child loads a web page or app which has a social widget, it’s gathering vast amounts of personal information about their activity. YouTube’s video player is one of the biggest examples of this. Lacking any real kidtech alternative, YouTube … Continue reading Announcing our kid-safe alternative to YouTube’s video player for kids and family publishers
We’ve spent the last three years creating the infrastructure for safe brand engagement in the digital kids market. Today marks another milestone in this mission. Introducing the latest SuperAwesome product: the Kidfluencer YouTube Network. A long time ago (in a galaxy not so far away) we all came to terms with the inevitability that kids are on … Continue reading Introducing our Kidfluencer Network: bringing kid-safety to content marketing
Continuing our winners' streak, we meet with the amazing Future8 Games category winner, Seb Gallop! Seb has won a once-in-a-lifetime prize experience with Stick Sports, with his highly detailed game concept, 'Lifeless City'. We ask him what inspired his entry and what he is looking forward to about his prize. Seb Gallop is a … Continue reading Meet Future8 Games category winner – Seb Gallop
Now we've met the Web, Animation and Online Video winners, it's time to take a musical turn with Music category winner Natalie Shay! Natalie has won a once-in-a-lifetime experience with NOW Music. Find out more about Natalie's entry and her prize! Natalie Shay is a 15 year old singer/songwriter and BRIT school student f … Continue reading Meet Future8 Music category winner – Natalie Shay!
It's time to meet the second of our eight talented Future8 Award winners... taking home the trophy for the best Online Video, Fin Moorhouse! We meet with Fin to find out what inspired his amazing winning entry, and what he is most looking forward to from his once-in-a-lifetime prize experience with Sony Music UK. … Continue reading Meet Future8 Online Video Winner, Fin Moorhouse!
The Future8 team have spent some time with our expert judges to find out more about their experience in the creative and digital industries! Today we met with Wil Harris, Director of Digital at Condé Nast UK! Will is our of our Online Video category judges. We asked Wil about his extensive experience in the … Continue reading An Interview with Wil Harris our Online Video Judge!
The rapid ascent of mobile amongst kids has significantly redistributed traffic across a lot of web-only properties. There is one very big exception. One site, now almost ten years old, is not only defying this trend, it's actually getting *more* popular amongst kids. Can you name it? It's YouTube. About eighteen months ago, we started briefing our … Continue reading Online video: the sandbox for new digital kids strategies
Virtual Reality is back in the news. Facebook surprised the world back in March by paying $2bn to acquire leading VR firm and 3D goggle-maker Oculus Rift. Since then, the hysteria, cynicism and speculation subsided. However, in the past few days, Oculus Rift has reappeared in the headlines. First it was announced, on 30 April, that the headset … Continue reading “Nearly real things”: What do kids think of Virtual Reality?