At Web Summit 2018 in Lisbon, pocket.watch’s Chris Williams, SuperAwesome‘s Dylan Collins, Symantec’s Darren Shou, and Contently’s Joe Lazauskas met to discuss the influence of kids online, and the task of marketing safely to this audience.
Social plugins are one of the biggest unintentional harvesters of children’s personal data. Every time a child loads a web page or app which has a social widget, it’s gathering vast amounts of personal information about their activity. YouTube’s video player is one of the biggest examples of this.
Lacking any real kidtech alternative, YouTube is the default embedded video player used by family and kids publishers and brands – but the data it collects on its under-13 users is now being viewed as a violation of COPPA. A coalition of over 20 child advocacy, consumer and privacy groups recently filed a complaint with the FTC accusing YouTube of enabling the collection of personal data on millions of children across the US.
Today we’ve announced a solution to this problem: a fully kid-safe (COPPA and GDPR-K compliant) embeddable social video player.
Already delivering millions of video views, our embeddable video player is part of the PopJam Connect platform, which also provides tools for kid-safe social engagement for content owners and brands.
The player integrates PopJam’s award-winning kid-safe social features, enabling children to safely engage with content. It can be customised by the publisher, with a self-serve dashboard to create, schedule and report on video and social content, and to organise video playlists. It also features optional kid-safe monetisation options.
Our CTO Joshua Wohle, said “There are over 170,000 children going online for the first time every day and the kidtech ecosystem is growing equally quickly to make the broader internet compatible with this new audience. Publishers have been starved for kid-safe social and video options that are designed for the under-13 audience.”
To find out more about how we can deliver kid-safe video content on your platform, please contact us.
We’ve spent the last three years creating the infrastructure for safe brand engagement in the digital kids market. Today marks another milestone in this mission. Introducing the latest SuperAwesome product: the Kidfluencer YouTube Network.
Continuing our winners’ streak, we meet with the amazing Future8 Games category winner, Seb Gallop! Seb has won a once-in-a-lifetime prize experience with Stick Sports, with his highly detailed game concept, ‘Lifeless City‘. We ask him what inspired his entry and what he is looking forward to about his prize.
Now we’ve met the Web, Animation and Online Video winners, it’s time to take a musical turn with Music category winner Natalie Shay! Natalie has won a once-in-a-lifetime experience with NOW Music. Find out more about Natalie’s entry and her prize!
It’s time to meet the second of our eight talented Future8 Award winners… taking home the trophy for the best Online Video, Fin Moorhouse!
The Future8 team have spent some time with our expert judges to find out more about their experience in the creative and digital industries! Today we met with Wil Harris, Director of Digital at Condé Nast UK! Will is our of our Online Video category judges. Continue reading
The rapid ascent of mobile amongst kids has significantly redistributed traffic across a lot of web-only properties. There is one very big exception. One site, now almost ten years old, is not only defying this trend, it’s actually getting *more* popular amongst kids. Can you name it? Continue reading
Virtual Reality is back in the news. Facebook surprised the world back in March by paying $2bn to acquire leading VR firm and 3D goggle-maker Oculus Rift. Since then, the hysteria, cynicism and speculation subsided. However, in the past few days, Oculus Rift has reappeared in the headlines. First it was announced, on 30 April, that the headset would be sold to consumers next year (the current version is developer only). Then, on 1 April, the Wall Street Journal broke the news that Oculus now faced a legal challenge from a former colleague over rights to its technology. But what do kids think of Virtual Reality? Continue reading