Introducing our Kidfluencer Network: bringing kid-safety to content marketing

We’ve spent the last three years creating the infrastructure for safe brand engagement in the digital kids market. Today marks another milestone in this mission. Introducing the latest SuperAwesome product: the Kidfluencer YouTube Network. A long time ago (in a galaxy not so far away) we all came to terms with the inevitability that kids are on … Continue reading Introducing our Kidfluencer Network: bringing kid-safety to content marketing

YouTube: a necessity for kids

  YouTube is rapidly becoming integral to kids’ lives. Looking beyond just video-on-demand consumption, YouTube is becoming paramount to the way that kids create, learn and share. SuperAwesome’s Insights Team have been following this growing phenomenon. Here is an overview of our discoveries to date. We know kids use YouTube to consume content, but how? … Continue reading YouTube: a necessity for kids

‘Live TV’ or ‘On Demand’ ?

As Internet speed has improved over the past couple of years so too has the number of those watching television on ‘On Demand’. On Demand has allowed viewers to catch up and watch their favourite programmes when it suits them and 58% of 8-16 year olds now watch TV on a laptop or computer. Not … Continue reading ‘Live TV’ or ‘On Demand’ ?