On PopJam, we don’t collect data on our users. Our kid-safe content sharing platform for under 13s is fully COPPA and GDPR compliant, and we have an active and creative community who love to offer their thoughts on the digital world around them. We started a discussion about what worries them about being online and … Continue reading Kids’ top five online fears
“I love it when a plan comes together!”, this is the catch-phrase I’d use to define the first ever London Node.js Unconference event we co-hosted with our friends from RecWorks last night at our Headquarters. Some very interesting things are happening in the Node.js ecosystem, so we decided to gather ~30 smart and passionate developers … Continue reading Unconference: Growing the London Node.js ecosystem
As our US business continues to rapidly scale (as well as our NYC head office, we have a presence in LA, SF and Chicago), we’ve been looking for the right leader to take it to the next level. We’re very pleased to announce that Kate O’Loughlin has joined us as our COO for North America. … Continue reading Announcing our new COO for North America!
This post was originally published on 25th September 2017 on Medium by our CEO, Dylan Collins. The growth of the ad-blocking bubble made it clear that advertising had crossed some sort of user experience red-line. Beyond the visual aspect, the sheer volume of personal data harvested by mainstream adtech platforms is pretty breathtaking. The notion … Continue reading The $1.2B privacy-based ad market you probably haven’t heard of
Released yesterday, The Sunday Times Hiscox Tech Track 100 league table has ranked SuperAwesome as the eighth fastest growing private tech company in Britain. This is the first year that SuperAwesome has appeared in the league table which ranks Britain’s private technology, media and telecoms (TMT) companies based on their growth in sales over the … Continue reading SuperAwesome ranked 8th fastest growing private tech company in Britain
We’re delighted to announce that REX, our kid-safe (COPPA/GDPR-compliant) programmatic solution for the under-13 audience, has been awarded a bronze certificate for the best Breakthrough Technology in Campaign magazine’s Creative Technology Awards 2017. The award ceremony, which took place last night at the Tower of London, celebrated the top brands, agencies and technology companies from … Continue reading REX scoops Campaign’s Breakthrough Technology Award for Kid-Safe Programmatic!
Last month, we revealed Awesome Content Targeting (ACT), the latest generation of our content analysis engine. It caused a bit of a stir. ACT uses a range of machine learning techniques to build a deep, contextual understanding of the universe of kids content beyond anything that’s been available before. The technology is complex but the concept … Continue reading How Awesome Content Targeting creates a contextual map of kids content (VIDEO)
We’re very pleased to announce that we have been recognised as one of the top 50 growth stage companies in the UK, through Tech City UK’s prestigious Future Fifty program. The program showcases the UK’s fastest growing, most disruptive digital tech companies who are changing the sectors they operate in fundamentally; we’re proud to have … Continue reading SuperAwesome named as one of the UK’s Future Fifty tech companies
This post was originally published on 14th September 2016 on Medium by our CEO, Dylan Collins. Yesterday, news broke that some of the world’s largest kids’ brands were being fined for illegally collecting data on kids. It follows the recent (near-bankrupting) fine levied on InMobi for the same activity. For a lot of people, the … Continue reading The zero-data Internet for kids is coming
Today marks a major milestone in the kids digital media industry. We’re extremely pleased to announce the launch of REX, the world’s first kid-safe, COPPA-compliant programmatic exchange. This is a very big deal. COPPA and GDPR forbid profile or cookie-based targeting which has, until now, removed all programmatic options (and hence automation) from the kids … Continue reading Announcing REX: the world’s first kid-safe programmatic exchange