The recent class-action lawsuits filed against Disney, Viacom and Kiloo in the US have prompted the kids’ media industry, in particular publishers, to reassess how they operate. If you’re a publisher, here’s what you should know: 1) Know your partners: The risks have now increased. Serious kids’ publishers will have to reconsider their partnership with … Continue reading 5 things kids’ and family publishers need know about the recent COPPA lawsuits
The recent class-action lawsuits filed against Disney, Viacom and Kiloo have put the kids’ media industry on alert. Here’s everything you need to know: 1) Adtech companies are now fully on the radar: These lawsuits claim alleged COPPA breaches and for the first time both the kids’ publishers and their technology partners and ad networks … Continue reading 5 things advertisers and agencies need to know about the recent COPPA lawsuits
Last month, we revealed Awesome Content Targeting (ACT), the latest generation of our content analysis engine. It caused a bit of a stir. ACT uses a range of machine learning techniques to build a deep, contextual understanding of the universe of kids content beyond anything that’s been available before. The technology is complex but the concept … Continue reading How Awesome Content Targeting creates a contextual map of kids content (VIDEO)
Following the huge success of Safer Internet Day across our platform in 2016, we were pleased to support this great cause for the second year in a row. Safer Internet Day 2017 (#SID2017), which took place on Wednesday 7th Feb, called on communities to ‘Be the change and unite for a better internet today’ - … Continue reading PopJam kids create a positive change for Safer Internet Day 2017
The need for a dedicated social platform to safely engage with under-13s in a creative, interactive and responsible way (versus a 13+ environment like Snapchat, Facebook etc) has been a major issue for too long. Today we're fixing that by rolling out the first phase of PopJam PLATFORM>, a safe-social, COPPA-compliant layer for developers and publishers. You … Continue reading Announcing PopJam PLATFORM>, the first kid-safe social API
Kids and teens today have been familiar with digital media and advertising from a very young age. With technology at their fingertips, the need for our youngest generation to understand what exactly is being suggested, promised and sold is greater than ever. Media Smart, a media literacy programme for 7 to 16 year-olds, backed by … Continue reading How much do kids (and teachers) really know about social media and advertising?
This post was originally published on 14th September 2016 on Medium by our CEO, Dylan Collins. Yesterday, news broke that some of the world’s largest kids’ brands were being fined for illegally collecting data on kids. It follows the recent (near-bankrupting) fine levied on InMobi for the same activity. For a lot of people, the … Continue reading The zero-data Internet for kids is coming
SuperAwesome was proud to support Safer Internet Day 2016 (#SID2016). Creating a safer online and mobile experience for kids is at the heart of everything we do. This year, Safer Internet Day 2016 took place on the 9th February with the theme 'Play your part for a better internet!' Coordinated by the UK Safer Internet Centre, the event … Continue reading SuperAwesome supports Safer Internet Day 2016 on PopJam!