Earlier this year, we launched SafeFam, a YouTube content certification program for young video creators/influencers and their audiences.
Stepping into a gap which YouTube has not tackled (or more accurately, cannot tackle) SafeFam helps young content creators learn, understand and adhere to the digital safety and content requirements of the under-13 audience.
The challenge presented by kids spending time on YouTube has been well-documented over the last few months. Ultimately, the platform was designed for adults, so there are limits to what content safeguards YouTube can put in place for the under-13 audience. Today, we’re stepping in to help by rolling out our SafeFam content certification for YouTubers with young audiences.