Children will influence over $21B in US back-to-school spending

Generation Alpha are the new focus for marketers world-wide, with kids born in 2010 or later exerting a powerful influence on household spending. In a recent survey by Hotwire 81% of parents in the US reported that the opinions of their children played a significant role in their spending, particularly when it came to tech. … Continue reading Children will influence over $21B in US back-to-school spending