REX scoops Campaign’s Breakthrough Technology Award for Kid-Safe Programmatic!

We’re delighted to announce that REX, our kid-safe (COPPA/GDPR-compliant) programmatic solution for the under-13 audience, has been awarded a bronze certificate for the best Breakthrough Technology in Campaign magazine’s Creative Technology Awards 2017. The award ceremony, which took place last night at the Tower of London, celebrated the top brands, agencies and technology companies from … Continue reading REX scoops Campaign’s Breakthrough Technology Award for Kid-Safe Programmatic!

Announcing REX: the world’s first kid-safe programmatic exchange

Today marks a major milestone in the kids digital media industry. We’re extremely pleased to announce the launch of REX, the world’s first kid-safe, COPPA-compliant programmatic exchange. This is a very big deal. COPPA and GDPR forbid profile or cookie-based targeting which has, until now, removed all programmatic options (and hence automation) from the kids … Continue reading Announcing REX: the world’s first kid-safe programmatic exchange

How the new EU data privacy laws change the kids ad market forever

The US leads the world in data privacy compliance requirements for the kids digital media sector through its Children's Online Privacy and Protection Act (COPPA) legislation. Europe has been lagging behind in terms of standards until last month when the requirements of the upcoming new 2016 kids data privacy laws were revealed. Not only has the … Continue reading How the new EU data privacy laws change the kids ad market forever