Building the safe social infrastructure for kids (aka PopJam is now live in US!)

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Despite almost exponential growth in kids who have Internet access, Silicon Valley has mostly designed products with the assumption that nobody under 13 actually exists. So how do content owners responsibly engage with kids without directing a 9yr-old to a Facebook page?

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PopJam now reaches over 1 MILLION kids in the UK

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NEWSFLASH: 1) PopJam smashed through the 1 million user level last week, now reaching over 30% of 8-12 kids in the UK. 2) PopJam isn’t just about awesome kids brands anymore. Read on to find out how it has become the default safe-social channel for YouTubers to engage with their under-13 audiences. 

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How content creators are using PopJam (feat. Family Gamer TV)

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You may have heard in the media last month that we have recently acquired PopJam, the leading social content platform for kids. We’d like to show you how content creators are using this unique addition to our platform to reach the kids audience where they engage the most – across mobile and tablet.

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Tips & Inspiration from Mobile App Judge – Iza Login

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Iza Login, the Co-Founder and Deputy Chief Executive Officer of Outfit7 and one of Future8’s expert judges, shares her tips and inspiration for entrants and tells us what she’s looking for in a winning entry! If you want to impress Iza and rock the Mobile App category read this! Plus check out the life-changing prize, courtesy of Outfit7, here!! Continue reading

Meet Mobile App Judge – Iza Login

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Outfit7 CEO Iza Login Joins our Judging Panel!

This week we unveiled Outfit7 as The Future8 Awards Mobile App Sponsor! Following on from that exciting announcement we’re delighted to introduce Iza Login Co-Founder and Deputy Chief Executive Officer of Outfit7 Limited as the newest edition to our expert judging panel.  As a Mobile App Category judge, Iza will be drawing on over 15 years of experience in the tech space to identify talented 7-17 year olds worthy of Outfit7’s life-changing prize! Continue reading

John Herlihy Mobile App Category Expert Judge!

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We are delighted to welcome John Herlihy to the Future8 expert judging panel!

As Vice President, SMB Sales at Google, John is responsible for small and medium advertising sales in Europe and EMEA. John also serves as Head of Google Ireland, which employs over 2,500 people in Dublin across diverse functions including sales, operations, engineering, legal,  human resources and finance.

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Entry Tips From Expert Judge John Herlihy

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John Herlihy, Vice President, SMB Sales and Head of Google Ireland joins The Future8 expert judging panel!  As one of our Mobile App Category judges, John will be choosing which lucky entrant will receive a once in a lifetime prize from our sponsors, Outfit7. Find out more about the prize here! Read our interview with John below to get an insight into what he is looking for in the winning entry and check out John’s 3 Tips to give your entry the winning edge!

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‘Live TV’ or ‘On Demand’ ?

on-demandAs Internet speed has improved over the past couple of years so too has the number of those watching television on ‘On Demand’.

On Demand has allowed viewers to catch up and watch their favourite programmes when it suits them and 58% of 8-16 year olds now watch TV on a laptop or computer. Not only that but TV viewing on tablets and mobiles continues to grow too, with 20% of 8-16 year olds watching TV on a tablet and 16% on a mobile. On Demand appeals to younger viewers who like the flexibility it offers, rather than having to watch programmes at their scheduled times only, giving them the freedom to engage with different media when it suits them.

That is not to say that all watch On Demand as most still prefer ‘Live’ TV with 35% of 8-16 year olds preferring it compared to 15% ‘On Demand’. BBC iPlayer is the most commonly watched On Demand service followed by ITV player, 4OD and Demand 5, while many are also streaming shows off services like Lovefilm and Netflix to avoid sitting through adverts.

To find out more about this and get the full report on the subject get in touch here