In an era of smartphones, kids are still doing old-school role-play

“Go outside and play” is a phrase used by parents across the world. You’ve either said it, or heard it, a thousand times. But now, in the era of tablets and smartphones and increasing opportunity to have just as much fun inside as out, does the concept of what it means to play need to … Continue reading In an era of smartphones, kids are still doing old-school role-play

The $1.2B privacy-based ad market you probably haven’t heard of

This post was originally published on 25th September 2017 on Medium by our CEO, Dylan Collins. The growth of the ad-blocking bubble made it clear that advertising had crossed some sort of user experience red-line. Beyond the visual aspect, the sheer volume of personal data harvested by mainstream adtech platforms is pretty breathtaking. The notion … Continue reading The $1.2B privacy-based ad market you probably haven’t heard of

Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017

It was standing room only for our Digital Kids Upfronts Autumn/Winter 2017 event held last Wednesday 13 September 2017, with over 120 people from leading UK brands, agencies and publishers in attendance. Held at The Soho Hotel, the event has become a must for anyone who is serious about kids digital advertising. SuperAwesome CEO Dylan Collins kicked off … Continue reading Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017

PwC estimates kids digital ad market will reach $1.2B by 2019

PwC have released the Kids Digital Advertising Report 2017,  the very first analysis of the kids digital ad market, showing just how quickly the entire kids media landscape is being reshaped. Originally, this report was part of investor due diligence for our recently announced Series B investment. However it was so interesting, we asked PwC … Continue reading PwC estimates kids digital ad market will reach $1.2B by 2019

5 things kids’ and family publishers need know about the recent COPPA lawsuits

The recent class-action lawsuits filed against Disney, Viacom and Kiloo in the US have prompted the kids’ media industry, in particular publishers, to reassess how they operate. If you’re a publisher, here’s what you should know: 1) Know your partners: The risks have now increased. Serious kids’ publishers will have to reconsider their partnership with … Continue reading 5 things kids’ and family publishers need know about the recent COPPA lawsuits

5 things advertisers and agencies need to know about the recent COPPA lawsuits

The recent class-action lawsuits filed against Disney, Viacom and Kiloo have put the kids’ media industry on alert. Here’s everything you need to know: 1) Adtech companies are now fully on the radar: These lawsuits claim alleged COPPA breaches and for the first time both the kids’ publishers and their technology partners and ad networks … Continue reading 5 things advertisers and agencies need to know about the recent COPPA lawsuits

How Awesome Content Targeting creates a contextual map of kids content (VIDEO)

Last month, we revealed Awesome Content Targeting (ACT), the latest generation of our content analysis engine. It caused a bit of a stir. ACT uses a range of machine learning techniques to build a deep, contextual understanding of the universe of kids content beyond anything that’s been available before. The technology is complex but the concept … Continue reading How Awesome Content Targeting creates a contextual map of kids content (VIDEO)

Beyond the boundaries of kids’ digital advertising: APAC gets TotallyAwesome

Today we’re pleased to announce that TotallyAwesome, our joint venture in APAC, has entered a new stage in its journey, raising $2M to support its rapid growth in ASEAN and Australia. Since we announced our first steps into Southeast Asia back in 2015, our impact on kids’ digital media in the Asia Pacific region has … Continue reading Beyond the boundaries of kids’ digital advertising: APAC gets TotallyAwesome

PopJam kids create a positive change for Safer Internet Day 2017

Following the huge success of Safer Internet Day across our platform in 2016, we were pleased to support this great cause for the second year in a row. Safer Internet Day 2017 (#SID2017), which took place on Wednesday 7th Feb, called on communities to ‘Be the change and unite for a better internet today’ - … Continue reading PopJam kids create a positive change for Safer Internet Day 2017

How much of Snapchat’s growth is being driven by kids?

Snap’s S-1 filing said many interesting things. However one thing it didn’t (couldn’t) say was just how much of their growth is being driven by the under-13 audience. In the UK Snapchat is the third most common way for 10-12 year olds to chat to each other, with over a third of girls using it … Continue reading How much of Snapchat’s growth is being driven by kids?