To say that 2016 was a memorable year for the majority of the adult world may be an understatement. Many breathed a sigh of relief as this new year began - but how much did the apocalyptic media coverage of 2016 really affect centennials? We spoke to over 800 8-18 year olds from the US … Continue reading Was 2016 really “the worst year ever”? Kids give their opinions
The British Academy Children’s Awards is one of the most anticipated events in the UK kids’ industry and beyond, attracting and celebrating the very best of children’s entertainment across all screens. This year, we were called upon to help shape some of the nominee shortlists; the results are in and it has been another phenomenal … Continue reading Who did actual kids vote for at the BAFTA Children’s Awards 2016?
After probably the most controversial presidential race the US has ever seen (and there have been a few of them), a new leader has been chosen. We asked 500 kids (8-13) what they thought about their new President and the results are fascinating. They may have been too young to vote, but kids were well and … Continue reading What do American kids think about their new President?
Kids and teens today have been familiar with digital media and advertising from a very young age. With technology at their fingertips, the need for our youngest generation to understand what exactly is being suggested, promised and sold is greater than ever. Media Smart, a media literacy programme for 7 to 16 year-olds, backed by … Continue reading How much do kids (and teachers) really know about social media and advertising?
Brand experiences for kids come in all shapes and sizes, and we have witnessed some fantastic examples in recent months, where more and more brands and content owners are moving their IP on to digital. Some of the most exciting and innovative campaigns we see have arisen from a particularly traditional sector: book publishers. In this … Continue reading How book publishers are engaging the most disruptive generation yet
We’re often asked which ad formats are the most effective for engaging kids’ imaginations. Our Insights team recently spoke to over a thousand kids aged 6-14 across the US and UK, who gave some pretty blunt feedback about the various ad formats they encounter daily. Interestingly US kids are generally more ready to engage with … Continue reading We asked 1000 kids what they thought about online advertising
SuperAwesome recently collaborated with US virtual reality research firm Greenlight VR to produce a 60-page report exploring attitudes towards the technology in the UK. 1,018 participants were interviewed, ranging in age from 10 - 60+. However, as kids experts, there was always going to be one group we were most interested in: ‘Generation Swipe’, the … Continue reading 5 things you need to know about Generation Swipe and VR
SuperAwesome Insights have just released one of the first research reports on digital media activities in of 6-14 kids in Southeast Asia. The report gives a comprehensive picture of kids' media consumption habits across the main ASEAN markets including Indonesia, Malaysia, Singapore, Thailand and Vietnam. Here are some of our key findings from this unique, digitally minded audience: For … Continue reading Infographic: What you need to know about kids’ digital behaviour in ASEAN
It may have caught your attention a few weeks ago that the kids on your nearby school run were sporting rather more fairy wings, hook hands and witch hats than usual. The reason? World Book Day: that time when schools across the country are flooded with little Heidis and Grinches, Gruffalos and Wimpy Kids. This year there was even … Continue reading Zoella and friends: the digital stars taking the book world by storm
YouTube is rapidly becoming integral to kids’ lives. Looking beyond just video-on-demand consumption, YouTube is becoming paramount to the way that kids create, learn and share. SuperAwesome’s Insights Team have been following this growing phenomenon. Here is an overview of our discoveries to date. We know kids use YouTube to consume content, but how? … Continue reading YouTube: a necessity for kids