Was 2016 really “the worst year ever”? Kids give their opinions

To say that 2016 was a memorable year for the majority of the adult world may be an understatement. Many breathed a sigh of relief as this new year began – but how much did the apocalyptic media coverage of 2016 really affect centennials? We spoke to over 800 8-18 year olds from the US and the UK, to find out what stood out to them from the last year – and whether it was really that bad after all.

Continue reading

Who did actual kids vote for at the BAFTA Children’s Awards 2016?

The British Academy Children’s Awards is one of the most anticipated events in the UK kids’ industry and beyond, attracting and celebrating the very best of children’s entertainment across all screens. This year, we were called upon to help shape some of the nominee shortlists; the results are in and it has been another phenomenal year.

screen-shot-2016-11-22-at-11-14-56

Continue reading

How much do kids (and teachers) really know about social media and advertising?

Kids and teens today have been familiar with digital media and advertising from a very young age. With technology at their fingertips, the need for our youngest generation to understand what exactly is being suggested, promised and sold is greater than ever. Media Smart, a media literacy programme for 7 to 16 year-olds, backed by a panel of industry experts and a range of supporters (including us), aims to fulfil this need by providing free resources to help young people think critically about the advertising they come across in their day-to-day lives. They called on us to help them in their mission.

Continue reading

How book publishers are engaging the most disruptive generation yet

screen-shot-2016-09-29-at-13-48-32

Brand experiences for kids come in all shapes and sizes, and we have witnessed some fantastic examples in recent months, where more and more brands and content owners are moving their IP on to digital. Some of the most exciting and innovative campaigns we see have arisen from a particularly traditional sector: book publishers. In this blog series, we’re going to highlight some of the ways that book publishers are not only engaging with the centennial audience, but creating whole multi-media worlds they can explore. But first, some context…

Continue reading

We asked 1000 kids what they thought about online advertising

We’re often asked which ad formats are the most effective for engaging kids’ imaginations. Our Insights team recently spoke to over a thousand kids aged 6-14 across the US and UK, who gave some pretty blunt feedback about the various ad formats they encounter daily.

Continue reading

Infographic: What you need to know about kids’ digital behaviour in ASEAN

SuperAwesome Insights have just released one of the first research reports on digital media activities in of 6-14 kids in Southeast Asia.

The report gives a comprehensive picture of kids’ media consumption habits across the main ASEAN markets including Indonesia, Malaysia, Singapore, Thailand and Vietnam.

Here are some of our key findings from this unique, digitally minded audience:

Continue reading

Zoella and friends: the digital stars taking the book world by storm

Zoella2_glamour_27nov14_pr-Bluewater---b_810x540

It may have caught your attention a few weeks ago that the kids on your nearby school run were sporting rather more fairy wings, hook hands and witch hats than usual.

The reason? World Book Day: that time when schools across the country are flooded with little Heidis and Grinches, Gruffalos and Wimpy Kids. This year there was even a rogue Christian Grey.

In the midst of this, one mummy blogger noticed what she felt was a worrying costume trend: her daughter’s friends were planning to mark the festival of literature by dressing up as YouTube megastar Zoella.

Continue reading

YouTube: a necessity for kids

Screen Shot 2015-01-27 at 11.38.35

 

YouTube is rapidly becoming integral to kids’ lives. Looking beyond just video-on-demand consumption, YouTube is becoming paramount to the way that kids create, learn and share.

SuperAwesome’s Insights Team have been following this growing phenomenon. Here is an overview of our discoveries to date.

Continue reading