The GDPR-K Toolkit for Kids Publishers Part Five: Kid-safe user acquisition

Europe’s new data privacy law, the General Data Protection Regulation (GDPR), will be enforced from May 2018.  This law obliges all companies with consumers based in the EU to enable new data privacy protection. For websites and apps whose audience is primarily kids, additional requirements apply, commonly known as GDPR-Kids (GDPR-K). Part Five of our … Continue reading The GDPR-K Toolkit for Kids Publishers Part Five: Kid-safe user acquisition

The GDPR-K Toolkit for Kids Publishers Part Four: Safely monetise your site or app

Europe’s new data privacy law, the General Data Protection Regulation (GDPR), will be enforced from May 2018.  This law obliges all companies with consumers based in the EU to enable new data privacy protection. For websites and apps whose audience is primarily kids, additional requirements apply, commonly known as GDPR-Kids (GDPR-K). So far, we have … Continue reading The GDPR-K Toolkit for Kids Publishers Part Four: Safely monetise your site or app

The GDPR-K Toolkit for Kids Publishers Part Three: Revise your privacy notices

Europe’s new data privacy law, the General Data Protection Regulation (GDPR), will be enforced from May 2018.  This law obliges all companies with consumers based in the EU to enable new data privacy protection. For websites and apps whose audience is primarily kids, additional requirements apply, commonly known as GDPR-Kids (GDPR-K). In this series we … Continue reading The GDPR-K Toolkit for Kids Publishers Part Three: Revise your privacy notices

The GDPR-K Toolkit for Kids Publishers Part Two: Defining your audience

Europe’s new data privacy law, the General Data Protection Regulation (GDPR), will be enforced from May 2018.  This law obliges all companies with consumers based in the EU to enable new data privacy protection. For websites and apps whose audience is primarily kids, additional requirements apply, commonly known as GDPR-Kids (GDPR-K). In this series we … Continue reading The GDPR-K Toolkit for Kids Publishers Part Two: Defining your audience

The GDPR-K Toolkit for Kids Publishers Part One: Audit your technology partners

Europe’s new data privacy law, the General Data Protection Regulation (GDPR), will be enforced from May 2018.  This law obliges all companies with consumers based in the EU to enable new data privacy protection. For websites and apps whose audience is primarily kids, additional requirements apply, commonly known as GDPR-Kids (GDPR-K). In this series we … Continue reading The GDPR-K Toolkit for Kids Publishers Part One: Audit your technology partners

The $1.2B privacy-based ad market you probably haven’t heard of

This post was originally published on 25th September 2017 on Medium by our CEO, Dylan Collins. The growth of the ad-blocking bubble made it clear that advertising had crossed some sort of user experience red-line. Beyond the visual aspect, the sheer volume of personal data harvested by mainstream adtech platforms is pretty breathtaking. The notion … Continue reading The $1.2B privacy-based ad market you probably haven’t heard of

Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017

It was standing room only for our Digital Kids Upfronts Autumn/Winter 2017 event held last Wednesday 13 September 2017, with over 120 people from leading UK brands, agencies and publishers in attendance. Held at The Soho Hotel, the event has become a must for anyone who is serious about kids digital advertising. SuperAwesome CEO Dylan Collins kicked off … Continue reading Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017

5 things kids’ and family publishers need know about the recent COPPA lawsuits

The recent class-action lawsuits filed against Disney, Viacom and Kiloo in the US have prompted the kids’ media industry, in particular publishers, to reassess how they operate. If you’re a publisher, here’s what you should know: 1) Know your partners: The risks have now increased. Serious kids’ publishers will have to reconsider their partnership with … Continue reading 5 things kids’ and family publishers need know about the recent COPPA lawsuits

5 things advertisers and agencies need to know about the recent COPPA lawsuits

The recent class-action lawsuits filed against Disney, Viacom and Kiloo have put the kids’ media industry on alert. Here’s everything you need to know: 1) Adtech companies are now fully on the radar: These lawsuits claim alleged COPPA breaches and for the first time both the kids’ publishers and their technology partners and ad networks … Continue reading 5 things advertisers and agencies need to know about the recent COPPA lawsuits

The zero-data Internet for kids is coming

This post was originally published on 14th September 2016 on Medium by our CEO, Dylan Collins. Yesterday, news broke that some of the world’s largest kids’ brands were being fined for illegally collecting data on kids. It follows the recent (near-bankrupting) fine levied on InMobi for the same activity. For a lot of people, the … Continue reading The zero-data Internet for kids is coming