“Nearly real things”: What do kids think of Virtual Reality?

Virtual Reality is back in the news. Facebook surprised the world back in March by paying $2bn to acquire leading VR firm and 3D goggle-maker Oculus Rift. Since then, the hysteria, cynicism and speculation subsided. However, in the past few days, Oculus Rift has reappeared in the headlines. First it was announced, on 30 April, that the headset … Continue reading “Nearly real things”: What do kids think of Virtual Reality?

SuperAwesome Research Shows Mobile and Tablet To Dominate Christmas Games Market For Kids

SuperAwesome, the UK’s biggest kids and teens marketing platform, revealed some surprising data about what retailers should expect this Christmas from the current generation of kids. SuperAwesome Research and Innovation (formerly Swapit Research) is used by many of the UK’s top toy and FMCG brands to track changing habits amongst the 6-16 audience. The company’s … Continue reading SuperAwesome Research Shows Mobile and Tablet To Dominate Christmas Games Market For Kids

Has the Olympics inspired a generation?

  After a wet and gloomy summer, London 2012 couldn’t have come at a better time and they were arguably the best ever modern Games. The lasting talk has been to create a ‘legacy’ and to ‘inspire a generation’ but was the younger generation inspired over those two weeks? Well who better to ask than … Continue reading Has the Olympics inspired a generation?