AwesomeAds wins Campaign Breakthrough Technology Award for Kid-Safe Programmatic Advertising

Campaign has awarded AwesomeAds the prestigious Breakthrough Technology Award for kid-safe programmatic advertising. In our mission to build tools and technology which enable a safer internet for children, the first area we focused on fixing a few years ago was digital advertising. A murky place on a good day, all adtech was fundamentally designed for … Continue reading AwesomeAds wins Campaign Breakthrough Technology Award for Kid-Safe Programmatic Advertising

REX scoops Campaign’s Breakthrough Technology Award for Kid-Safe Programmatic!

We’re delighted to announce that REX, our kid-safe (COPPA/GDPR-compliant) programmatic solution for the under-13 audience, has been awarded a bronze certificate for the best Breakthrough Technology in Campaign magazine’s Creative Technology Awards 2017. The award ceremony, which took place last night at the Tower of London, celebrated the top brands, agencies and technology companies from … Continue reading REX scoops Campaign’s Breakthrough Technology Award for Kid-Safe Programmatic!

How Awesome Content Targeting creates a contextual map of kids content (VIDEO)

Last month, we revealed Awesome Content Targeting (ACT), the latest generation of our content analysis engine. It caused a bit of a stir. ACT uses a range of machine learning techniques to build a deep, contextual understanding of the universe of kids content beyond anything that’s been available before. The technology is complex but the concept … Continue reading How Awesome Content Targeting creates a contextual map of kids content (VIDEO)

Announcing REX: the world’s first kid-safe programmatic exchange

Today marks a major milestone in the kids digital media industry. We’re extremely pleased to announce the launch of REX, the world’s first kid-safe, COPPA-compliant programmatic exchange. This is a very big deal. COPPA and GDPR forbid profile or cookie-based targeting which has, until now, removed all programmatic options (and hence automation) from the kids … Continue reading Announcing REX: the world’s first kid-safe programmatic exchange

Announcing our exclusive partnership with Turner International!

Happy Wednesday. Today we’re announcing something big: our exclusive partnership with Turner International. Cartoon Network. Boomerang. Cartoonito. Boom. As part of this agreement, the Cartoon Network, Boomerang and Cartoonito sites will be exclusively available to brands in the UK through SuperAwesome’s marketplace, ensuring 100% kid-safe, EU-compliant advertising. Turner joins top-tier kids publishers including Disney, ROBLOX … Continue reading Announcing our exclusive partnership with Turner International!

Bee7 and SuperAwesome partner to bring kid-safe CPI advertising to the mobile gaming industry

In case you didn’t know, our ad server, AwesomeAds, is THE leading kid-safe, COPPA compliant ad platform used by publishers and advertisers all over the world. Today, we can proudly announce that AwesomeAds just got bigger. We’ve partnered with Bee7, the mobile-game user aquisition and monetization platform from our 2.5-Billion-downloads-boasting game developer friends, Outfit7. This … Continue reading Bee7 and SuperAwesome partner to bring kid-safe CPI advertising to the mobile gaming industry

SuperAwesome launches kid-safe advertising for Unity and Oculus!

  Last month, we were pleased to announce the latest version of our kid-safe ad server, AwesomeAds. Already supporting iOS, Android, Flash and open web, we now add two more strings to our bow… Unity and Oculus! The AwesomeAds platform already reaches 200M kids every month and is used by hundreds of apps and games around the world … Continue reading SuperAwesome launches kid-safe advertising for Unity and Oculus!