Last month, we revealed Awesome Content Targeting (ACT), the latest generation of our content analysis engine. It caused a bit of a stir. ACT uses a range of machine learning techniques to build a deep, contextual understanding of the universe of kids content beyond anything that’s been available before.
The technology is complex but the concept is simple: to explain the real power of ACT, here’s a presentation which Chris Williams (our Product Manager for AwesomeAds) gave at our European Upfront presentation a couple of weeks ago.
So, grab a coffee and take a few minutes to look behind the scenes of SuperAwesome’s unique technology:
Today marks a major milestone in the kids digital media industry. We’re extremely pleased to announce the launch of REX, the world’s first kid-safe, COPPA-compliant programmatic exchange.
Happy Wednesday. Today we’re announcing something big: our exclusive partnership with Turner International. Cartoon Network. Boomerang. Cartoonito. Boom. Continue reading