Want to know which trends will be driving kids crazy in 2018? Then you need to ask the experts - the kids themselves!
This post was originally published on 25th September 2017 on Medium by our CEO, Dylan Collins. The growth of the ad-blocking bubble made it clear that advertising had crossed some sort of user experience red-line. Beyond the visual aspect, the sheer volume of personal data harvested by mainstream adtech platforms is pretty breathtaking. The notion … Continue reading The $1.2B privacy-based ad market you probably haven’t heard of
It was standing room only for our Digital Kids Upfronts Autumn/Winter 2017 event held last Wednesday 13 September 2017, with over 120 people from leading UK brands, agencies and publishers in attendance. Held at The Soho Hotel, the event has become a must for anyone who is serious about kids digital advertising. SuperAwesome CEO Dylan Collins kicked off … Continue reading Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017
PwC have released the Kids Digital Advertising Report 2017, the very first analysis of the kids digital ad market, showing just how quickly the entire kids media landscape is being reshaped. Originally, this report was part of investor due diligence for our recently announced Series B investment. However it was so interesting, we asked PwC … Continue reading PwC estimates kids digital ad market will reach $1.2B by 2019
The recent class-action lawsuits filed against Disney, Viacom and Kiloo have put the kids’ media industry on alert. Here’s everything you need to know: 1) Adtech companies are now fully on the radar: These lawsuits claim alleged COPPA breaches and for the first time both the kids’ publishers and their technology partners and ad networks … Continue reading 5 things advertisers and agencies need to know about the recent COPPA lawsuits
We’re delighted to announce that REX, our kid-safe (COPPA/GDPR-compliant) programmatic solution for the under-13 audience, has been awarded a bronze certificate for the best Breakthrough Technology in Campaign magazine’s Creative Technology Awards 2017. The award ceremony, which took place last night at the Tower of London, celebrated the top brands, agencies and technology companies from … Continue reading REX scoops Campaign’s Breakthrough Technology Award for Kid-Safe Programmatic!
Last month, we revealed Awesome Content Targeting (ACT), the latest generation of our content analysis engine. It caused a bit of a stir. ACT uses a range of machine learning techniques to build a deep, contextual understanding of the universe of kids content beyond anything that’s been available before. The technology is complex but the concept … Continue reading How Awesome Content Targeting creates a contextual map of kids content (VIDEO)
Today we’re pleased to announce that TotallyAwesome, our joint venture in APAC, has entered a new stage in its journey, raising $2M to support its rapid growth in ASEAN and Australia. Since we announced our first steps into Southeast Asia back in 2015, our impact on kids’ digital media in the Asia Pacific region has … Continue reading Beyond the boundaries of kids’ digital advertising: APAC gets TotallyAwesome
Kids and teens today have been familiar with digital media and advertising from a very young age. With technology at their fingertips, the need for our youngest generation to understand what exactly is being suggested, promised and sold is greater than ever. Media Smart, a media literacy programme for 7 to 16 year-olds, backed by … Continue reading How much do kids (and teachers) really know about social media and advertising?
This post was originally published on 14th September 2016 on Medium by our CEO, Dylan Collins. Yesterday, news broke that some of the world’s largest kids’ brands were being fined for illegally collecting data on kids. It follows the recent (near-bankrupting) fine levied on InMobi for the same activity. For a lot of people, the … Continue reading The zero-data Internet for kids is coming