Was 2016 really “the worst year ever”? Kids give their opinions

To say that 2016 was a memorable year for the majority of the adult world may be an understatement. Many breathed a sigh of relief as this new year began - but how much did the apocalyptic media coverage of 2016 really affect centennials? We spoke to over 800 8-18 year olds from the US … Continue reading Was 2016 really “the worst year ever”? Kids give their opinions

5 things you need to know about Generation Swipe and VR

SuperAwesome recently collaborated with US virtual reality research firm Greenlight VR to produce a 60-page report exploring attitudes towards the technology in the UK. 1,018 participants were interviewed, ranging in age from 10 - 60+. However, as kids experts, there was always going to be one group we were most interested in: ‘Generation Swipe’, the … Continue reading 5 things you need to know about Generation Swipe and VR

SuperAwesome launches kid-safe advertising for Unity and Oculus!

  Last month, we were pleased to announce the latest version of our kid-safe ad server, AwesomeAds. Already supporting iOS, Android, Flash and open web, we now add two more strings to our bow… Unity and Oculus! The AwesomeAds platform already reaches 200M kids every month and is used by hundreds of apps and games around the world … Continue reading SuperAwesome launches kid-safe advertising for Unity and Oculus!

“Nearly real things”: What do kids think of Virtual Reality?

Virtual Reality is back in the news. Facebook surprised the world back in March by paying $2bn to acquire leading VR firm and 3D goggle-maker Oculus Rift. Since then, the hysteria, cynicism and speculation subsided. However, in the past few days, Oculus Rift has reappeared in the headlines. First it was announced, on 30 April, that the headset … Continue reading “Nearly real things”: What do kids think of Virtual Reality?