Using stickers to enable privacy for kids on PopJam

PopJam is our COPPA and GDPR-K compliant, safe-social content platform built specifically for kids. It’s used by hundreds of brands, content-owners and YouTubers to interact directly with under-13s as an alternative to platforms like Facebook, Instagram and Snapchat (which aren’t designed for kids). Under digital privacy laws like COPPA and GDPR-K, the face of a … Continue reading Using stickers to enable privacy for kids on PopJam

#Kidtech Episode 4: Yonatan Raz-Fridman, co-founder Kano, CEO Sosu

In this episode of #Kidtech, Dylan talks with Yonatan Raz-Fridman, the co-founder of Kano one of the biggest brands in the kids DIY technology sector. Raz-Fridman, now CEO of Sosu and Dylan discuss a range of topics including whether Silicon Valley really understands what’s going on with kidtech and smart toys, what a meaningful future … Continue reading #Kidtech Episode 4: Yonatan Raz-Fridman, co-founder Kano, CEO Sosu

Where will kids be shopping for clothes in 2019?

Gone are the days where parents made all the decisions about what their families wore. With kids spending more and more time online, interacting both with brands and with their peers, what they wear and where it’s from is an important part of how they present themselves. Kids of this generation also have a much … Continue reading Where will kids be shopping for clothes in 2019?

SuperAwesome named as one of the UK’s fastest-growing companies

A new report compiled by independent research agency Beauhurst and SyndicateRoom has revealed the 100 fastest-growing private companies in the UK. We were delighted to learn that SuperAwesome features in this year's league table at #64. The report, entitled "Top 100: Britain's Fastest-Growing Businesses" identified the 100 companies that have increased in value the most … Continue reading SuperAwesome named as one of the UK’s fastest-growing companies

How to implement COPPA-compliant push notifications in your kids app

Push notifications are a useful tool for re-engaging users and getting kids back into your app. Under both COPPA and GDPR-K, sending push notifications to kids is deemed collecting personal information, similar to an email address, and therefore requires an appropriate level of parental consent to enable. Under COPPA (applicable to your US audience), certain … Continue reading How to implement COPPA-compliant push notifications in your kids app

The biggest kids trends for 2019

At SuperAwesome, when it comes to kids trends, we like to go straight to the experts for their opinions (and drawings). Last year, we asked PopJam’s community to predict 2018’s biggest kids trends, and they accurately called out that slime, unicorns, fidget toys, squishies and iPhones would be the biggest hits of 2018. When we … Continue reading The biggest kids trends for 2019

Lessons learned rolling out SafeFam: the first kids content certification program for YouTube

Lessons learned rolling out SafeFam: the first kids content certification program for YouTube

Earlier this year, we launched SafeFam, a YouTube content certification program for young video creators/influencers and their audiences. Stepping into a gap which YouTube has not tackled (or more accurately, cannot tackle) SafeFam helps young content creators learn, understand and adhere to the digital safety and content requirements of the under-13 audience. https://www.youtube.com/watch?v=IvLnpLILMVA There has … Continue reading Lessons learned rolling out SafeFam: the first kids content certification program for YouTube

Dance Moves and Horror Games: The top kids’ trends of Q2 2018

At the start of this year we shared Kids’ Trend Predictions for 2018 from the 7-12 audience of our kid-safe PopJam platform. They said 2018 would be the year of slime, unicorns, fidget spinners, squishies and iPhones. They weren’t wrong. At the end of Q1 we checked back in with the PopJammers to see what … Continue reading Dance Moves and Horror Games: The top kids’ trends of Q2 2018

Announcing our new CRO for North America – Ben Zagorski

Kidtech is one of the fastest-growing digital markets in the world. With SuperAwesome's US business rapidly expanding, we're adding to the team to enable us to maintain our dominance in the kids digital ecosystem. To that end, we're pleased to announce the appointment of Ben Zagorski as Chief Revenue Officer for North America.  Ben hails … Continue reading Announcing our new CRO for North America – Ben Zagorski