PwC have released the Kids Digital Advertising Report 2017, the very first analysis of the kids digital ad market, showing just how quickly the entire kids media landscape is being reshaped. Originally, this report was part of investor due diligence for our recently announced Series B investment. However it was so interesting, we asked PwC … Continue reading PwC estimates kids digital ad market will reach $1.2B by 2019
We’re delighted to announce that REX, our kid-safe (COPPA/GDPR-compliant) programmatic solution for the under-13 audience, has been awarded a bronze certificate for the best Breakthrough Technology in Campaign magazine’s Creative Technology Awards 2017. The award ceremony, which took place last night at the Tower of London, celebrated the top brands, agencies and technology companies from … Continue reading REX scoops Campaign’s Breakthrough Technology Award for Kid-Safe Programmatic!
Last month, we revealed Awesome Content Targeting (ACT), the latest generation of our content analysis engine. It caused a bit of a stir. ACT uses a range of machine learning techniques to build a deep, contextual understanding of the universe of kids content beyond anything that’s been available before. The technology is complex but the concept … Continue reading How Awesome Content Targeting creates a contextual map of kids content (VIDEO)
We’re very pleased to announce that we have been recognised as one of the top 50 growth stage companies in the UK, through Tech City UK’s prestigious Future Fifty program. The program showcases the UK’s fastest growing, most disruptive digital tech companies who are changing the sectors they operate in fundamentally; we’re proud to have … Continue reading SuperAwesome named as one of the UK’s Future Fifty tech companies
Following the huge success of Safer Internet Day across our platform in 2016, we were pleased to support this great cause for the second year in a row. Safer Internet Day 2017 (#SID2017), which took place on Wednesday 7th Feb, called on communities to ‘Be the change and unite for a better internet today’ - … Continue reading PopJam kids create a positive change for Safer Internet Day 2017
The need for a dedicated social platform to safely engage with under-13s in a creative, interactive and responsible way (versus a 13+ environment like Snapchat, Facebook etc) has been a major issue for too long. Today we're fixing that by rolling out the first phase of PopJam PLATFORM>, a safe-social, COPPA-compliant layer for developers and publishers. You … Continue reading Announcing PopJam PLATFORM>, the first kid-safe social API
This is the biggest digital holiday period our industry will have ever seen. At this pivotal point in the season, our industry all has one big question on their minds: what will get to the top of kids’ Christmas lists? Our SuperAwesome Insights team hosted an in-depth knowledge sharing session last month at our London HQ, … Continue reading Cars, iPhones and solving world hunger: the Centennial Christmas list
Kids and teens today have been familiar with digital media and advertising from a very young age. With technology at their fingertips, the need for our youngest generation to understand what exactly is being suggested, promised and sold is greater than ever. Media Smart, a media literacy programme for 7 to 16 year-olds, backed by … Continue reading How much do kids (and teachers) really know about social media and advertising?
This post was originally published on 14th September 2016 on Medium by our CEO, Dylan Collins. Yesterday, news broke that some of the world’s largest kids’ brands were being fined for illegally collecting data on kids. It follows the recent (near-bankrupting) fine levied on InMobi for the same activity. For a lot of people, the … Continue reading The zero-data Internet for kids is coming
Today marks a major milestone in the kids digital media industry. We’re extremely pleased to announce the launch of REX, the world’s first kid-safe, COPPA-compliant programmatic exchange. This is a very big deal. COPPA and GDPR forbid profile or cookie-based targeting which has, until now, removed all programmatic options (and hence automation) from the kids … Continue reading Announcing REX: the world’s first kid-safe programmatic exchange