KidSwitch: identifying kids in apps and sites

Every day over 170,000 kids go online for the first time, mostly using an internet that was only ever designed for adults. So it’s very easy for kids to find the wrong content; or to look at the right content, but on a platform which wrongly assumes they’re adults. Historically the approach to this issue … Continue reading KidSwitch: identifying kids in apps and sites

How MGA is using SuperAwesome’s kid-safe OTT marketplace to reach their L.O.L! Surprise fans

Acclaimed children’s brand L.O.L! Surprise continues its dominance in the kids digital space by using SuperAwesome technology to bring its original YouTube branded content to OTT channels worldwide. MGA Entertainment, Inc, one of the world’s leading privately held toy and entertainment companies, has partnered SuperAwesome to deliver L.O.L. Surprise! UNBOXED, and more, to 50 million … Continue reading How MGA is using SuperAwesome’s kid-safe OTT marketplace to reach their L.O.L! Surprise fans

5 product development challenges of building a new category

I posted earlier about my functional CTO story, detailing how my role of CTO evolved over time which can be found here. It’s one challenge to be CTO in a ‘normal’ startup and quite a separate challenge to also be at the forefront of a new category. A little over 5 years ago, we started … Continue reading 5 product development challenges of building a new category

Enabling COPPA-compliant programmatic advertising through our KidSafe Filter

The recent enforcement action against Oath’s ad exchange (formerly known as AOL) for breaching COPPA has put a spotlight on programmatic advertising to children. The case highlighted some important issues including the fact that using the ‘COPPA flag’ does not work. In fact, the only guaranteed way for advertisers to be compliant in programmatic ad … Continue reading Enabling COPPA-compliant programmatic advertising through our KidSafe Filter

How we scale our kid-safe technology using Kubernetes

At SuperAwesome, we build technology that makes the internet safer for kids. Every month, we handle requests from hundreds of millions of kids located all around the world. These kids use their devices moderately in the morning, a little bit during the day, and a lot in the evening. As a result, we had to … Continue reading How we scale our kid-safe technology using Kubernetes

5 things we learned while refining Verifiable Parental Consent for kids apps

Apps and games that need to collect personally identifiable information (PII) from kids require the parents to give their consent. Given the sensitive nature of this information, we take extra measures to make sure that the parent of the child is really the one giving the consent. Under COPPA and GDPR-K, one of the ways … Continue reading 5 things we learned while refining Verifiable Parental Consent for kids apps

How to implement COPPA-compliant push notifications in your kids app

Push notifications are a useful tool for re-engaging users and getting kids back into your app. Under both COPPA and GDPR-K, sending push notifications to kids is deemed collecting personal information, similar to an email address, and therefore requires an appropriate level of parental consent to enable. Under COPPA (applicable to your US audience), certain … Continue reading How to implement COPPA-compliant push notifications in your kids app

What every game developer needs to know about getting parental permissions right

If you’re building a game or app for kids (under-13 in the US or under-16 in Europe), you need to consider how you’re going to manage age gates and parental permissions. Both are essential to ensure compliance with data privacy laws (COPPA and GDPR-K), but both are complex user flows and mismanaging them can create … Continue reading What every game developer needs to know about getting parental permissions right

Web Summit 2018: Dylan Collins, Darren Shou and Chris Williams discuss the influence of kids online

At Web Summit 2018 in Lisbon, pocket.watch's Chris Williams, SuperAwesome's Dylan Collins, Symantec's Darren Shou, and Contently's Joe Lazauskas met to discuss the influence of kids online, and the task of marketing safely to this audience. Watch the clip below for discussion of the regulation of AI in the children's space, the challenges of designing … Continue reading Web Summit 2018: Dylan Collins, Darren Shou and Chris Williams discuss the influence of kids online

Announcing our kid-safe alternative to YouTube’s video player for kids and family publishers

Social plugins are one of the biggest unintentional harvesters of children’s personal data. Every time a child loads a web page or app which has a social widget, it’s gathering vast amounts of personal information about their activity. YouTube’s video player is one of the biggest examples of this. Lacking any real kidtech alternative, YouTube … Continue reading Announcing our kid-safe alternative to YouTube’s video player for kids and family publishers