With the election looming, it’s the question that every politician wants to answer – how to engage the youth. Voter apathy in this age group is high with over half of 18-24 year olds not using their vote. The next generation of voters are set to face an ever broader and splintered political field than … Continue reading The question that every politician wants to answer…
It may have caught your attention a few weeks ago that the kids on your nearby school run were sporting rather more fairy wings, hook hands and witch hats than usual. The reason? World Book Day: that time when schools across the country are flooded with little Heidis and Grinches, Gruffalos and Wimpy Kids. This year there was even … Continue reading Zoella and friends: the digital stars taking the book world by storm
YouTube is rapidly becoming integral to kids’ lives. Looking beyond just video-on-demand consumption, YouTube is becoming paramount to the way that kids create, learn and share. SuperAwesome’s Insights Team have been following this growing phenomenon. Here is an overview of our discoveries to date. We know kids use YouTube to consume content, but how? … Continue reading YouTube: a necessity for kids
Earlier this month, Taylor Swift made the decision to remove her music from streaming service Spotify. Coinciding with the release of her new album, 1989, Swiftys everywhere were denied access to the pop star’s catalogue of hits on the popular streaming service. Swift justified her decision stating, "Music is art, and art is … Continue reading Taylor Swift pulls her music from Spotify – do kids care?
Join us in welcoming the newest member of our expert judging panel, Rachel Hamilton! Rachel is the talented author behind ‘The Case of the Exploding Loo’, the first in a series of children's books published by Simon and Schuster. Rachel will be judging the Blogger category and will help decide who will win the … Continue reading Meet Blogger Category Judge and Author – Rachel Hamilton
We’re so pleased that Eric Huang jumped on board with the Future8 Awards as one of our industry expert judges! He is the Development Director at Made in Me, an award winning app developer specializing in children's entertainment. We asked Eric to tell us more about himself and the company and why his experience is so … Continue reading Meet our Mobile App Judge – Eric Huang!!
Virtual Reality is back in the news. Facebook surprised the world back in March by paying $2bn to acquire leading VR firm and 3D goggle-maker Oculus Rift. Since then, the hysteria, cynicism and speculation subsided. However, in the past few days, Oculus Rift has reappeared in the headlines. First it was announced, on 30 April, that the headset … Continue reading “Nearly real things”: What do kids think of Virtual Reality?
We have our very own research panel which is made up of children, teens and young adults all of whom are part of the Swapit community. Our youth panel is available to use for survey sampling or we can take care of all facets of the project from survey scripting to report writing. Our panellists are … Continue reading Knowit…our youth research panel