Gone are the days where parents made all the decisions about what their families wore. With kids spending more and more time online, interacting both with brands and with their peers, what they wear and where it’s from is an important part of how they present themselves. Kids of this generation also have a much greater degree of digital financial independence, thanks to apps like Go Henry, and so digital spending no longer necessarily comes directly through the parents.
This generation of kids are growing up in a digital environment defined by privacy laws preventing usage of their personal data. This is an entirely new chapter for the internet.
PwC have released the Kids Digital Advertising Report 2017, the very first analysis of the kids digital ad market, showing just how quickly the entire kids media landscape is being reshaped. Continue reading
To say that 2016 was a memorable year for the majority of the adult world may be an understatement. Many breathed a sigh of relief as this new year began – but how much did the apocalyptic media coverage of 2016 really affect centennials? We spoke to over 800 8-18 year olds from the US and the UK, to find out what stood out to them from the last year – and whether it was really that bad after all.
The British Academy Children’s Awards is one of the most anticipated events in the UK kids’ industry and beyond, attracting and celebrating the very best of children’s entertainment across all screens. This year, we were called upon to help shape some of the nominee shortlists; the results are in and it has been another phenomenal year.
This is the biggest digital holiday period our industry will have ever seen. At this pivotal point in the season, our industry all has one big question on their minds: what will get to the top of kids’ Christmas lists? Our SuperAwesome Insights team hosted an in-depth knowledge sharing session last month at our London HQ, to help answer that question, and much more.
Kids and teens today have been familiar with digital media and advertising from a very young age. With technology at their fingertips, the need for our youngest generation to understand what exactly is being suggested, promised and sold is greater than ever. Media Smart, a media literacy programme for 7 to 16 year-olds, backed by a panel of industry experts and a range of supporters (including us), aims to fulfil this need by providing free resources to help young people think critically about the advertising they come across in their day-to-day lives. They called on us to help them in their mission.
SuperAwesome recently collaborated with US virtual reality research firm Greenlight VR to produce a 60-page report exploring attitudes towards the technology in the UK.
With the election looming, it’s the question that every politician wants to answer – how to engage the youth. Voter apathy in this age group is high with over half of 18-24 year olds not using their vote.
The next generation of voters are set to face an ever broader and splintered political field than their predecessors. So what’s really important to Generation Z? SuperAwesome’s Insights Team looked into this, focusing on 8-16 year olds.