How to implement COPPA-compliant push notifications in your kids app

Push notifications are a useful tool for re-engaging users and getting kids back into your app. Under both COPPA and GDPR-K, sending push notifications to kids is deemed collecting personal information, similar to an email address, and therefore requires an appropriate level of parental consent to enable. Under COPPA (applicable to your US audience), certain … Continue reading How to implement COPPA-compliant push notifications in your kids app

What every game developer needs to know about getting parental permissions right

If you’re building a game or app for kids (under-13 in the US or under-16 in Europe), you need to consider how you’re going to manage age gates and parental permissions. Both are essential to ensure compliance with data privacy laws (COPPA and GDPR-K), but both are complex user flows and mismanaging them can create … Continue reading What every game developer needs to know about getting parental permissions right

5 things game developers need to know about COPPA and GDPR-K

With 170,000 kids going online for the first time every day, developers have to consider them a likely audience for their games, even if they are not deliberately child-directed. Data privacy laws for children such as COPPA (US) and GDPR-K (EU) are now well known, but the lack of clear guidance on how to apply … Continue reading 5 things game developers need to know about COPPA and GDPR-K

SuperAwesome announces the first kid-safe OTT marketplace, reaching 25M kids in the US

As linear TV viewing continues to decline, OTT (over-the-top, the catch-all term for content providers that distribute streaming media directly to viewers over the internet) has become an increasingly popular option for brands seeking to reach kids around the same content and viewing habits. The trend towards digital spend on OTT is a result of … Continue reading SuperAwesome announces the first kid-safe OTT marketplace, reaching 25M kids in the US

Announcing our kid-safe alternative to YouTube’s video player for kids and family publishers

Social plugins are one of the biggest unintentional harvesters of children’s personal data. Every time a child loads a web page or app which has a social widget, it’s gathering vast amounts of personal information about their activity. YouTube’s video player is one of the biggest examples of this. Lacking any real kidtech alternative, YouTube … Continue reading Announcing our kid-safe alternative to YouTube’s video player for kids and family publishers

How SuperAwesome uses Hack Days to build new kidtech products

At SuperAwesome, we're focused on building solutions for a new set of problems that haven't really existed before (the internet has never had this many under-13 users).  Some of our most successful kidtech products have sprung from Hack Days, a quarterly event where we take new ideas from across the company, and see whether they … Continue reading How SuperAwesome uses Hack Days to build new kidtech products

AwesomeAds wins Campaign Breakthrough Technology Award for Kid-Safe Programmatic Advertising

Campaign has awarded AwesomeAds the prestigious Breakthrough Technology Award for kid-safe programmatic advertising. In our mission to build tools and technology which enable a safer internet for children, the first area we focused on fixing a few years ago was digital advertising. A murky place on a good day, all adtech was fundamentally designed for … Continue reading AwesomeAds wins Campaign Breakthrough Technology Award for Kid-Safe Programmatic Advertising

How we hire engineers to build kid-safe technology

So you’re interested in joining SuperAwesome. You probably already fell in love with our mission - “Making the internet a safer place for kids” - and our values, and you might have read how last year we ranked as one of the fastest growing companies in UK. You know that investors believe in us, that … Continue reading How we hire engineers to build kid-safe technology

Introducing SafeFam: the certification program for young YouTubers

The challenge presented by kids spending time on YouTube has been well-documented over the last few months. Ultimately, the platform was designed for adults, so there are limits to what content safeguards YouTube can put in place for the under-13 audience. Today, we’re stepping in to help by rolling out our SafeFam content certification for … Continue reading Introducing SafeFam: the certification program for young YouTubers

Unconference: Growing the London Node.js ecosystem

“I love it when a plan comes together!”, this is the catch-phrase I’d use to define the first ever London Node.js Unconference event we co-hosted with our friends from RecWorks last night at our Headquarters. Some very interesting things are happening in the Node.js ecosystem, so we decided to gather ~30 smart and passionate developers … Continue reading Unconference: Growing the London Node.js ecosystem