How we implemented kid-safe analytics with Amplitude

PopJam is a social platform that is built from the ground up to be safe, appropriate and fully anonymous for kids. It’s a safe, moderated community for kids to engage with their favourite content and brands, designed specifically for the safety and data privacy requirements (COPPA, GDPR-K) of the under-13 audience. Because it is aimed … Continue reading How we implemented kid-safe analytics with Amplitude

How we overcome location bias when brainstorming with remote teams

Working at SuperAwesome often means working with super talented people based thousands of miles away from you (we have offices in London, NYC, Chicago and LA, as well as joint ventures in Singapore, Australia and LatAm). We try to remove location bias in all that we do, but it’s not always easy, especially in the … Continue reading How we overcome location bias when brainstorming with remote teams

5 product development challenges of building a new category

I posted earlier about my functional CTO story, detailing how my role of CTO evolved over time which can be found here. It’s one challenge to be CTO in a ‘normal’ startup and quite a separate challenge to also be at the forefront of a new category. A little over 5 years ago, we started … Continue reading 5 product development challenges of building a new category

Securing Postgres clusters in privacy-led architecture

Kids Web Services (KWS) enables developers to create, build, and manage COPPA/GDPR-K compliant apps and sites aimed at under-13s. As part of operating the KWS SaaS platform within SuperAwesome, we frequently create new databases for our customers, as well as managing several large Postgres databases on RDS. Data security is a fundamental success criterion in … Continue reading Securing Postgres clusters in privacy-led architecture

How SuperAwesome’s SafeFam certification is helping brands work more safely with young YouTubers

YouTube is a challenge for brands. On one hand, despite the fact that YouTube is an over-13 platform, it is one of the best places to reach under-13 audiences at scale. The vast subscriber bases of channels such as Sis VS Bro and Ryan ToysReview have sparked an increase in the number of kid-focused channels … Continue reading How SuperAwesome’s SafeFam certification is helping brands work more safely with young YouTubers

Enabling COPPA-compliant programmatic advertising through our KidSafe Filter

The recent enforcement action against Oath’s ad exchange (formerly known as AOL) for breaching COPPA has put a spotlight on programmatic advertising to children. The case highlighted some important issues including the fact that using the ‘COPPA flag’ does not work. In fact, the only guaranteed way for advertisers to be compliant in programmatic ad … Continue reading Enabling COPPA-compliant programmatic advertising through our KidSafe Filter

Using stickers to enable privacy for kids on PopJam

PopJam is our COPPA and GDPR-K compliant, safe-social content platform built specifically for kids. It’s used by hundreds of brands, content-owners and YouTubers to interact directly with under-13s as an alternative to platforms like Facebook, Instagram and Snapchat (which aren’t designed for kids). Under digital privacy laws like COPPA and GDPR-K, the face of a … Continue reading Using stickers to enable privacy for kids on PopJam

How we scale our kid-safe technology using Kubernetes

At SuperAwesome, we build technology that makes the internet safer for kids. Every month, we handle requests from hundreds of millions of kids located all around the world. These kids use their devices moderately in the morning, a little bit during the day, and a lot in the evening. As a result, we had to … Continue reading How we scale our kid-safe technology using Kubernetes

Scaling for good: it’s time kids content creators had another online video platform

Last week I talked about our financials in an interview with Dean Takahashi at Venturebeat. In 2018 SuperAwesome hit a revenue run-rate of $64m. This year we’ll take that same measure to almost $100m. Every month our various kidtech products are powering safe, private digital engagements for over 500m kids as they play games, watch … Continue reading Scaling for good: it’s time kids content creators had another online video platform

Why COPPA flags don’t work (and just cost Oath/AOL $5M)

The announcement that Oath has just been hit with the largest fine in the history of COPPA underlines the volume and quality of child-directed inventory being bought and sold within the mainstream (adult) programmatic exchanges. Exchanges are processing ‘kids inventory’ either knowingly or unknowingly. The current mechanism for publishers to surface this inventory to buyers … Continue reading Why COPPA flags don’t work (and just cost Oath/AOL $5M)