How MGA is using SuperAwesome’s kid-safe OTT marketplace to reach their L.O.L! Surprise fans

Acclaimed children’s brand L.O.L! Surprise continues its dominance in the kids digital space by using SuperAwesome technology to bring its original YouTube branded content to OTT channels worldwide. MGA Entertainment, Inc, one of the world’s leading privately held toy and entertainment companies, has partnered SuperAwesome to deliver L.O.L. Surprise! UNBOXED, and more, to 50 million … Continue reading How MGA is using SuperAwesome’s kid-safe OTT marketplace to reach their L.O.L! Surprise fans

SuperAwesome announces the first kid-safe OTT marketplace, reaching 25M kids in the US

As linear TV viewing continues to decline, OTT (over-the-top, the catch-all term for content providers that distribute streaming media directly to viewers over the internet) has become an increasingly popular option for brands seeking to reach kids around the same content and viewing habits. The trend towards digital spend on OTT is a result of … Continue reading SuperAwesome announces the first kid-safe OTT marketplace, reaching 25M kids in the US