The changing landscape of kids data privacy law and what comes next

Twelve months ago, the primary law protecting children’s data privacy was COPPA in the US. COPPA makes it illegal to capture any personal data on children under the age of 13. In less than a year, this has radically changed. Europe has now passed GDPR. Within this far-reaching set of data privacy laws was essentially a … Continue reading The changing landscape of kids data privacy law and what comes next

China rolls out data privacy law for children

In the last twelve months children’s data privacy law has expanded from what was just the US (COPPA) to covering all of Europe (under GDPR-K). But it’s not stopping there. Against many expectations, China has also introduced protection for children online. Recently China published the Personal Information Security Specification which, together with the country’s new … Continue reading China rolls out data privacy law for children

AwesomeAds wins Campaign Breakthrough Technology Award for Kid-Safe Programmatic Advertising

Campaign has awarded AwesomeAds the prestigious Breakthrough Technology Award for kid-safe programmatic advertising. In our mission to build tools and technology which enable a safer internet for children, the first area we focused on fixing a few years ago was digital advertising. A murky place on a good day, all adtech was fundamentally designed for … Continue reading AwesomeAds wins Campaign Breakthrough Technology Award for Kid-Safe Programmatic Advertising

The top 5 kids trends so far in 2018

In our first quarterly review of 2018, we surveyed PopJammers across the UK, US and Australia to reveal what’s been trending with kids so far this year. SPOILERS: Fortnite and the Floss are HUGE. In January we revealed Kids’ Trend Predictions for 2018 - as chosen by kids and submitted on our PopJam platform. They … Continue reading The top 5 kids trends so far in 2018

The Financial Times ranks SuperAwesome #1 technology growth company in UK

The Financial Times just announced their FT1000 rankings: the fastest growing companies in Europe. SuperAwesome is now ranked as #55 in Europe but also the #1 technology growth company in UK.  This is a huge achievement for our extremely hard-working team but also a major milestone for the entire kidtech sector. Bear in mind, our … Continue reading The Financial Times ranks SuperAwesome #1 technology growth company in UK

Introducing SafeFam: the certification program for young YouTubers

The challenge presented by kids spending time on YouTube has been well-documented over the last few months. Ultimately, the platform was designed for adults, so there are limits to what content safeguards YouTube can put in place for the under-13 audience. Today, we’re stepping in to help by rolling out our SafeFam content certification for … Continue reading Introducing SafeFam: the certification program for young YouTubers

Announcing our new COO for North America!

As our US business continues to rapidly scale (as well as our NYC head office, we have a presence in LA, SF and Chicago), we’ve been looking for the right leader to take it to the next level. We’re very pleased to announce that Kate O’Loughlin has joined us as our COO for North America. … Continue reading Announcing our new COO for North America!

SuperAwesome ranked 8th fastest growing private tech company in Britain

Released yesterday, The Sunday Times Hiscox Tech Track 100 league table has ranked SuperAwesome as the eighth fastest growing private tech company in Britain. This is the first year that SuperAwesome has appeared in the league table which ranks Britain’s private technology, media and telecoms (TMT) companies based on their growth in sales over the … Continue reading SuperAwesome ranked 8th fastest growing private tech company in Britain

PwC estimates kids digital ad market will reach $1.2B by 2019

PwC have released the Kids Digital Advertising Report 2017,  the very first analysis of the kids digital ad market, showing just how quickly the entire kids media landscape is being reshaped. Originally, this report was part of investor due diligence for our recently announced Series B investment. However it was so interesting, we asked PwC … Continue reading PwC estimates kids digital ad market will reach $1.2B by 2019

We’ve raised a $21M Series B round to continue building the zero-data internet for kids

It says a lot that we haven’t had time to write about our own news. In general, we prefer to talk about our clients and what we’re building rather than financing. But in this case we’ll make an exception because it’s a useful measure of progress. The news: We’ve raised a Series B financing round of … Continue reading We’ve raised a $21M Series B round to continue building the zero-data internet for kids