How SuperAwesome’s SafeFam certification is helping brands work more safely with young YouTubers

YouTube is a challenge for brands. On one hand, despite the fact that YouTube is an over-13 platform, it is one of the best places to reach under-13 audiences at scale. The vast subscriber bases of channels such as Sis VS Bro and Ryan ToysReview have sparked an increase in the number of kid-focused channels … Continue reading How SuperAwesome’s SafeFam certification is helping brands work more safely with young YouTubers

Announcing Jimmy Butchart as SuperAwesome’s Global Head of Commercial Operations

YouTube is one of the biggest challenges facing brands and content owners who engage with children. Although it has a vast audience of kids, reaching that audience is filled with risk. This means that for brands, content owners, content creators and others, there is a lack of tools designed for 6-13 YouTube engagement. We started … Continue reading Announcing Jimmy Butchart as SuperAwesome’s Global Head of Commercial Operations

Scaling for good: it’s time kids content creators had another online video platform

Last week I talked about our financials in an interview with Dean Takahashi at Venturebeat. In 2018 SuperAwesome hit a revenue run-rate of $64m. This year we’ll take that same measure to almost $100m. Every month our various kidtech products are powering safe, private digital engagements for over 500m kids as they play games, watch … Continue reading Scaling for good: it’s time kids content creators had another online video platform

Announcing our new Global HR Director: Sheenagh Rogers

Five years ago, SuperAwesome was five people in a room in the middle of London. At the time of writing, we’re now 134 people across London, NY, Chicago, LA and SF dedicated to making the internet safer for kids. If you’ve spoken to anyone who works here, you’ll probably know we think of SuperAwesome as … Continue reading Announcing our new Global HR Director: Sheenagh Rogers

SuperAwesome named as one of the UK’s fastest-growing companies

A new report compiled by independent research agency Beauhurst and SyndicateRoom has revealed the 100 fastest-growing private companies in the UK. We were delighted to learn that SuperAwesome features in this year's league table at #64. The report, entitled "Top 100: Britain's Fastest-Growing Businesses" identified the 100 companies that have increased in value the most … Continue reading SuperAwesome named as one of the UK’s fastest-growing companies

SuperAwesome announces investment into Kids Insights

Real-time data on kids digital behaviour is key for every company operating in the kids sector, but it can be hard to come by. Children’s trends and behaviours shift quickly, and compliantly collecting information on these behaviours can be difficult. SuperAwesome has long been partnered with The Insights People (TIP), hailed in Europe for its … Continue reading SuperAwesome announces investment into Kids Insights

How SuperAwesome helped launch Tankee, the first safe digital destination for kids to watch gaming videos

The popularity of gaming videos is the meeting of two major trends: online gaming, and online content creation. However, the vast quantities of content available on platforms such as YouTube and Twitch makes comprehensive moderation impossible, making it highly likely that young audiences are exposed to inappropriate content. Tankee aims to solve this problem by … Continue reading How SuperAwesome helped launch Tankee, the first safe digital destination for kids to watch gaming videos

The changing landscape of kids data privacy law and what comes next

Twelve months ago, the primary law protecting children’s data privacy was COPPA in the US. COPPA makes it illegal to capture any personal data on children under the age of 13. In less than a year, this has radically changed. Europe has now passed GDPR. Within this far-reaching set of data privacy laws was essentially a … Continue reading The changing landscape of kids data privacy law and what comes next

China rolls out data privacy law for children

In the last twelve months children’s data privacy law has expanded from what was just the US (COPPA) to covering all of Europe (under GDPR-K). But it’s not stopping there. Against many expectations, China has also introduced protection for children online. Recently China published the Personal Information Security Specification which, together with the country’s new … Continue reading China rolls out data privacy law for children