As linear TV viewing continues to decline, OTT (over-the-top, the catch-all term for content providers that distribute streaming media directly to viewers over the internet) has become an increasingly popular option for brands seeking to reach kids around the same content and viewing habits. The trend towards digital spend on OTT is a result of … Continue reading SuperAwesome announces the first kid-safe OTT marketplace, reaching 25M kids in the US
PwC have released the Kids Digital Advertising Report 2017, the very first analysis of the kids digital ad market, showing just how quickly the entire kids media landscape is being reshaped. Originally, this report was part of investor due diligence for our recently announced Series B investment. However it was so interesting, we asked PwC … Continue reading PwC estimates kids digital ad market will reach $1.2B by 2019
Last month, we revealed Awesome Content Targeting (ACT), the latest generation of our content analysis engine. It caused a bit of a stir. ACT uses a range of machine learning techniques to build a deep, contextual understanding of the universe of kids content beyond anything that’s been available before. The technology is complex but the concept … Continue reading How Awesome Content Targeting creates a contextual map of kids content (VIDEO)
Happy Wednesday. Today we’re announcing something big: our exclusive partnership with Turner International. Cartoon Network. Boomerang. Cartoonito. Boom. As part of this agreement, the Cartoon Network, Boomerang and Cartoonito sites will be exclusively available to brands in the UK through SuperAwesome’s marketplace, ensuring 100% kid-safe, EU-compliant advertising. Turner joins top-tier kids publishers including Disney, ROBLOX … Continue reading Announcing our exclusive partnership with Turner International!