Analysing Google’s evolving policies for kids app developers

Last week Google announced an important revamp of its policies for Play Store apps that are used by children.  With these changes, Google is addressing many of the concerns voiced in recent years by parents, regulators and advocates about the safety of apps that are marketed to kids. Summary The new Google policy requires apps … Continue reading Analysing Google’s evolving policies for kids app developers

Helping kids developers comply with Google’s Play Store policy update

Last week Google announced an update to their policies for kids’ apps in the Google Play store, with significant impact on kids’ publishers: Apps whose primary audience is children must participate in the Designed for Families (DFF) program, and will only be allowed to use certified ad SDKs or mediate to certified ad networks. Only … Continue reading Helping kids developers comply with Google’s Play Store policy update

How we implemented kid-safe analytics with Amplitude

PopJam is a social platform that is built from the ground up to be safe, appropriate and fully anonymous for kids. It’s a safe, moderated community for kids to engage with their favourite content and brands, designed specifically for the safety and data privacy requirements (COPPA, GDPR-K) of the under-13 audience. Because it is aimed … Continue reading How we implemented kid-safe analytics with Amplitude

KidSwitch: identifying kids in apps and sites

Every day over 170,000 kids go online for the first time, mostly using an internet that was only ever designed for adults. So it’s very easy for kids to find the wrong content; or to look at the right content, but on a platform which wrongly assumes they’re adults. Historically the approach to this issue … Continue reading KidSwitch: identifying kids in apps and sites

Designing efficient data transactions under GDPR

Data is a currency. Before May 2018, users — who provide or create this data in the first place — were secondary to this economy. The Data Protection Act gave the public recourse, but very little transparency, and there was little understanding of the value of the data they were giving away daily. GDPR has put power in the … Continue reading Designing efficient data transactions under GDPR

5 product development challenges of building a new category

I posted earlier about my functional CTO story, detailing how my role of CTO evolved over time which can be found here. It’s one challenge to be CTO in a ‘normal’ startup and quite a separate challenge to also be at the forefront of a new category. A little over 5 years ago, we started … Continue reading 5 product development challenges of building a new category

Securing Postgres clusters in privacy-led architecture

Kids Web Services (KWS) enables developers to create, build, and manage COPPA/GDPR-K compliant apps and sites aimed at under-13s. As part of operating the KWS SaaS platform within SuperAwesome, we frequently create new databases for our customers, as well as managing several large Postgres databases on RDS. Data security is a fundamental success criterion in … Continue reading Securing Postgres clusters in privacy-led architecture

3 questions every kids-focused brand should ask their media partners

Under GDPR-K and COPPA you are responsible for any data collection that happens on your site, or by your brand, even if by a third party. These are the questions you should be asking all of your agency partners (e.g. any party that plans your kid-focused campaigns or implements your media). My brand isn’t a … Continue reading 3 questions every kids-focused brand should ask their media partners

Enabling COPPA-compliant programmatic advertising through our KidSafe Filter

The recent enforcement action against Oath’s ad exchange (formerly known as AOL) for breaching COPPA has put a spotlight on programmatic advertising to children. The case highlighted some important issues including the fact that using the ‘COPPA flag’ does not work. In fact, the only guaranteed way for advertisers to be compliant in programmatic ad … Continue reading Enabling COPPA-compliant programmatic advertising through our KidSafe Filter

The TikTok COPPA fine has dramatically upped the stakes in kids digital privacy

The FTC dramatically upped the ante on COPPA enforcement this week with a record-setting fine of $5.7m against the app formerly known as Musical.ly (now TikTok). The settlement says TikTok breached COPPA by knowingly collecting personal information from children without first obtaining parental consent, as required by the law. It represents a direct challenge to … Continue reading The TikTok COPPA fine has dramatically upped the stakes in kids digital privacy