The emerging kids trend of Original Characters

Children have always used art to explore the boundaries of their imagination whether that be with finger paint, sketching under the covers - or now, more recently, using digital art platforms and tablets. While Gen X-ers might see something to mourn in the switch from real-life creativity to online exploration, the basic beauty of curiosity … Continue reading The emerging kids trend of Original Characters

Kids’ top five online fears

On PopJam, we don’t collect data on our users. Our kid-safe content sharing platform for under 13s is fully COPPA and GDPR compliant, and we have an active and creative community who love to offer their thoughts on the digital world around them. We started a discussion about what worries them about being online and … Continue reading Kids’ top five online fears

In an era of smartphones, kids are still doing old-school role-play

“Go outside and play” is a phrase used by parents across the world. You’ve either said it, or heard it, a thousand times. But now, in the era of tablets and smartphones and increasing opportunity to have just as much fun inside as out, does the concept of what it means to play need to … Continue reading In an era of smartphones, kids are still doing old-school role-play

Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017

It was standing room only for our Digital Kids Upfronts Autumn/Winter 2017 event held last Wednesday 13 September 2017, with over 120 people from leading UK brands, agencies and publishers in attendance. Held at The Soho Hotel, the event has become a must for anyone who is serious about kids digital advertising. SuperAwesome CEO Dylan Collins kicked off … Continue reading Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017

Was 2016 really “the worst year ever”? Kids give their opinions

To say that 2016 was a memorable year for the majority of the adult world may be an understatement. Many breathed a sigh of relief as this new year began - but how much did the apocalyptic media coverage of 2016 really affect centennials? We spoke to over 800 8-18 year olds from the US … Continue reading Was 2016 really “the worst year ever”? Kids give their opinions

Who did actual kids vote for at the BAFTA Children’s Awards 2016?

The British Academy Children’s Awards is one of the most anticipated events in the UK kids’ industry and beyond, attracting and celebrating the very best of children’s entertainment across all screens. This year, we were called upon to help shape some of the nominee shortlists; the results are in and it has been another phenomenal … Continue reading Who did actual kids vote for at the BAFTA Children’s Awards 2016?

Cars, iPhones and solving world hunger: the Centennial Christmas list

This is the biggest digital holiday period our industry will have ever seen. At this pivotal point in the season, our industry all has one big question on their minds: what will get to the top of kids’ Christmas lists? Our SuperAwesome Insights team hosted an in-depth knowledge sharing session last month at our London HQ, … Continue reading Cars, iPhones and solving world hunger: the Centennial Christmas list

How book publishers are engaging the most disruptive generation yet

Brand experiences for kids come in all shapes and sizes, and we have witnessed some fantastic examples in recent months, where more and more brands and content owners are moving their IP on to digital. Some of the most exciting and innovative campaigns we see have arisen from a particularly traditional sector: book publishers. In this … Continue reading How book publishers are engaging the most disruptive generation yet

5 things you need to know about Generation Swipe and VR

SuperAwesome recently collaborated with US virtual reality research firm Greenlight VR to produce a 60-page report exploring attitudes towards the technology in the UK. 1,018 participants were interviewed, ranging in age from 10 - 60+. However, as kids experts, there was always going to be one group we were most interested in: ‘Generation Swipe’, the … Continue reading 5 things you need to know about Generation Swipe and VR

The question that every politician wants to answer…

With the election looming, it’s the question that every politician wants to answer – how to engage the youth. Voter apathy in this age group is high with over half of 18-24 year olds not using their vote. The next generation of voters are set to face an ever broader and splintered political field than … Continue reading The question that every politician wants to answer…