The future of tech and toys: SuperAwesome CEO Dylan Collins and Mattel CTO Sven Gerjets at Collision Conference

Mattel's CTO Sven Gerjets joined our CEO Dylan Collins onstage at Collision Conference in New Orleans for a comprehensive discussion on the future of tech and toys in the kids market. Speaking with Leah Hunter of Fast Company, they cover the necessity for creating responsible digital experiences for kids, what a zero-data internet looks like … Continue reading The future of tech and toys: SuperAwesome CEO Dylan Collins and Mattel CTO Sven Gerjets at Collision Conference

How platforms built for kids are allowing them to have a political voice

How platforms built for kids are allowing them to have a political voice

2017 was the year of the “youthquake”. Millennials and Gen-Zers were dismissed as too busy taking selfies and eating avocados to vote; but the UK general election saw the 18-24 year old turnout reach a 25-year high. In fact, there’s been a noticeable trend of increasing youth political participation; from the 2014 Scottish Independence referendum … Continue reading How platforms built for kids are allowing them to have a political voice

The emerging kids trend of Original Characters

Children have always used art to explore the boundaries of their imagination whether that be with finger paint, sketching under the covers - or now, more recently, using digital art platforms and tablets. While Gen X-ers might see something to mourn in the switch from real-life creativity to online exploration, the basic beauty of curiosity … Continue reading The emerging kids trend of Original Characters

Kids’ top five online fears

On PopJam, we don’t collect data on our users. Our kid-safe content sharing platform for under 13s is fully COPPA and GDPR compliant, and we have an active and creative community who love to offer their thoughts on the digital world around them. We started a discussion about what worries them about being online and … Continue reading Kids’ top five online fears

In an era of smartphones, kids are still doing old-school role-play

“Go outside and play” is a phrase used by parents across the world. You’ve either said it, or heard it, a thousand times. But now, in the era of tablets and smartphones and increasing opportunity to have just as much fun inside as out, does the concept of what it means to play need to … Continue reading In an era of smartphones, kids are still doing old-school role-play

Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017

It was standing room only for our Digital Kids Upfronts Autumn/Winter 2017 event held last Wednesday 13 September 2017, with over 120 people from leading UK brands, agencies and publishers in attendance. Held at The Soho Hotel, the event has become a must for anyone who is serious about kids digital advertising. SuperAwesome CEO Dylan Collins kicked off … Continue reading Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017

Was 2016 really “the worst year ever”? Kids give their opinions

To say that 2016 was a memorable year for the majority of the adult world may be an understatement. Many breathed a sigh of relief as this new year began - but how much did the apocalyptic media coverage of 2016 really affect centennials? We spoke to over 800 8-18 year olds from the US … Continue reading Was 2016 really “the worst year ever”? Kids give their opinions

Who did actual kids vote for at the BAFTA Children’s Awards 2016?

The British Academy Children’s Awards is one of the most anticipated events in the UK kids’ industry and beyond, attracting and celebrating the very best of children’s entertainment across all screens. This year, we were called upon to help shape some of the nominee shortlists; the results are in and it has been another phenomenal … Continue reading Who did actual kids vote for at the BAFTA Children’s Awards 2016?

Cars, iPhones and solving world hunger: the Centennial Christmas list

This is the biggest digital holiday period our industry will have ever seen. At this pivotal point in the season, our industry all has one big question on their minds: what will get to the top of kids’ Christmas lists? Our SuperAwesome Insights team hosted an in-depth knowledge sharing session last month at our London HQ, … Continue reading Cars, iPhones and solving world hunger: the Centennial Christmas list

How book publishers are engaging the most disruptive generation yet

Brand experiences for kids come in all shapes and sizes, and we have witnessed some fantastic examples in recent months, where more and more brands and content owners are moving their IP on to digital. Some of the most exciting and innovative campaigns we see have arisen from a particularly traditional sector: book publishers. In this … Continue reading How book publishers are engaging the most disruptive generation yet