Clear communication, simple briefs and trust: how kids content creator SuperHeroKids works successfully with brands

Working with influencers is not always easy for brands. There can be a lot of back and forth between your team and the talent, resulting in miscommunication and content that does not properly reflect your brand. SuperAwesome interviewed Nikki Nixon, mother of the SuperHeroKids, a popular YouTube channel loved by under-13s, to find out what … Continue reading Clear communication, simple briefs and trust: how kids content creator SuperHeroKids works successfully with brands

Why PopJam is where YouTube creators are building kid-safe communities around their content

Platforms like Snapchat, Instagram, YouTube are all designed for adult audiences and despite being used by vast numbers of kids, have no support for under-13 engagement (in fact, legally they can’t). As kids overwhelm these adult platforms, some are reacting by simply shutting down engagement. TikTok has created a whole new user experience (with dramatically … Continue reading Why PopJam is where YouTube creators are building kid-safe communities around their content

Q1 2019 Kids Trends: Momo, memes and magic

Three adult platforms (YouTube, TikTok and Fortnite) continue to influence 2019's kids trends. At the end of last year we asked the kids that use PopJam, our safe-social platform for under-13s, to predict what they thought the biggest trends of 2019 would be. They predicted that Fortnite, TikTok and YouTube would continue to dominate and … Continue reading Q1 2019 Kids Trends: Momo, memes and magic

#Kidtech Episode 9: Sam Clough, kids and parents expert

In Episode 9 of #Kidtech we change it up a little bit. Craig Donaghy, Head of Community and Insight at PopJam (SuperAwesome's safe social platform), talks to Sam Clough, a strategic insights consultant who works primarily in the kids and parents sector, about what kids think about ecommerce, shopping and retail in general. Sam and … Continue reading #Kidtech Episode 9: Sam Clough, kids and parents expert

Children will influence over $21B in US back-to-school spending

Generation Alpha are the new focus for marketers world-wide, with kids born in 2010 or later exerting a powerful influence on household spending. In a recent survey by Hotwire 81% of parents in the US reported that the opinions of their children played a significant role in their spending, particularly when it came to tech. … Continue reading Children will influence over $21B in US back-to-school spending

Kids trend alert: Gacha, Dollify and the popularity of digital dolls

Are dolls going digital? PopJammers are going crazy about Gacha and Dollify. PopJam, our safe-social platform for under 13s, has always been a place for kids to share their latest trends in a safe and creative community. Through spikes of activity in November and December we saw several new trends appearing. In our Kids Trend … Continue reading Kids trend alert: Gacha, Dollify and the popularity of digital dolls

Safer Internet Day 2019: Exploring digital consent and creativity with kids

SuperAwesome was proud to be one of the 2000+ organisations supporting this year’s Safer Internet Day. SID 2019, hosted at the BT centre and attended by many schools and organisations, was focused around consent. The exploration of consent through empathy and conversation ranged from companies holding kids’ information without permission to the social etiquette of … Continue reading Safer Internet Day 2019: Exploring digital consent and creativity with kids

The biggest kids trends for 2019

At SuperAwesome, when it comes to kids trends, we like to go straight to the experts for their opinions (and drawings). Last year, we asked PopJam’s community to predict 2018’s biggest kids trends, and they accurately called out that slime, unicorns, fidget toys, squishies and iPhones would be the biggest hits of 2018. When we … Continue reading The biggest kids trends for 2019

Web Summit 2018: Dylan Collins, Darren Shou and Chris Williams discuss the influence of kids online

At Web Summit 2018 in Lisbon, pocket.watch's Chris Williams, SuperAwesome's Dylan Collins, Symantec's Darren Shou, and Contently's Joe Lazauskas met to discuss the influence of kids online, and the task of marketing safely to this audience. Watch the clip below for discussion of the regulation of AI in the children's space, the challenges of designing … Continue reading Web Summit 2018: Dylan Collins, Darren Shou and Chris Williams discuss the influence of kids online

Kids’ Trends of Q3 2018: Baby Shark, Gacha, Fortnite and memes…

At the start of this year we asked PopJammers about their trend predictions for 2018 and have followed each quarter to see how accurate they were. Slime, squishies, unicorns and iPhones have been huge this year. Fidget spinners didn’t last the year and no one saw Fortnite coming, but as usual the experts on kids … Continue reading Kids’ Trends of Q3 2018: Baby Shark, Gacha, Fortnite and memes…