Working with influencers is not always easy for brands. There can be a lot of back and forth between your team and the talent, resulting in miscommunication and content that does not properly reflect your brand. SuperAwesome interviewed Nikki Nixon, mother of the SuperHeroKids, a popular YouTube channel loved by under-13s, to find out what … Continue reading Clear communication, simple briefs and trust: how kids content creator SuperHeroKids works successfully with brands
Three adult platforms (YouTube, TikTok and Fortnite) continue to influence 2019's kids trends. At the end of last year we asked the kids that use PopJam, our safe-social platform for under-13s, to predict what they thought the biggest trends of 2019 would be. They predicted that Fortnite, TikTok and YouTube would continue to dominate and … Continue reading Q1 2019 Kids Trends: Momo, memes and magic
Are dolls going digital? PopJammers are going crazy about Gacha and Dollify. PopJam, our safe-social platform for under 13s, has always been a place for kids to share their latest trends in a safe and creative community. Through spikes of activity in November and December we saw several new trends appearing. In our Kids Trend … Continue reading Kids trend alert: Gacha, Dollify and the popularity of digital dolls
Gone are the days where parents made all the decisions about what their families wore. With kids spending more and more time online, interacting both with brands and with their peers, what they wear and where it’s from is an important part of how they present themselves. Kids of this generation also have a much … Continue reading Where will kids be shopping for clothes in 2019?
At SuperAwesome, when it comes to kids trends, we like to go straight to the experts for their opinions (and drawings). Last year, we asked PopJam’s community to predict 2018’s biggest kids trends, and they accurately called out that slime, unicorns, fidget toys, squishies and iPhones would be the biggest hits of 2018. When we … Continue reading The biggest kids trends for 2019
Want to know which trends will be driving kids crazy in 2018? Then you need to ask the experts - the kids themselves!
At the start of this year we asked PopJammers about their trend predictions for 2018 and have followed each quarter to see how accurate they were. Slime, squishies, unicorns and iPhones have been huge this year. Fidget spinners didn’t last the year and no one saw Fortnite coming, but as usual the experts on kids … Continue reading Kids’ Trends of Q3 2018: Baby Shark, Gacha, Fortnite and memes…
Real-time data on kids digital behaviour is key for every company operating in the kids sector, but it can be hard to come by. Children’s trends and behaviours shift quickly, and compliantly collecting information on these behaviours can be difficult. SuperAwesome has long been partnered with The Insights People (TIP), hailed in Europe for its … Continue reading SuperAwesome announces investment into Kids Insights
Earlier this year, we launched SafeFam, a YouTube content certification program for young video creators/influencers and their audiences. Stepping into a gap which YouTube has not tackled (or more accurately, cannot tackle) SafeFam helps young content creators learn, understand and adhere to the digital safety and content requirements of the under-13 audience. https://www.youtube.com/watch?v=IvLnpLILMVA There has … Continue reading Lessons learned rolling out SafeFam: the first kids content certification program for YouTube
At the start of this year we shared Kids’ Trend Predictions for 2018 from the 7-12 audience of our kid-safe PopJam platform. They said 2018 would be the year of slime, unicorns, fidget spinners, squishies and iPhones. They weren’t wrong. At the end of Q1 we checked back in with the PopJammers to see what … Continue reading Dance Moves and Horror Games: The top kids’ trends of Q2 2018