Lessons learned rolling out SafeFam: the first kids content certification program for YouTube

Lessons learned rolling out SafeFam: the first kids content certification program for YouTube

Earlier this year, we launched SafeFam, a YouTube content certification program for young video creators/influencers and their audiences.

Stepping into a gap which YouTube has not tackled (or more accurately, cannot tackle) SafeFam helps young content creators learn, understand and adhere to the digital safety and content requirements of the under-13 audience.

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Introducing SafeFam: the certification program for young YouTubers

The challenge presented by kids spending time on YouTube has been well-documented over the last few months. Ultimately, the platform was designed for adults, so there are limits to what content safeguards YouTube can put in place for the under-13 audience. Today, we’re stepping in to help by rolling out our SafeFam content certification for YouTubers with young audiences.

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5 things kids’ and family publishers need know about the recent COPPA lawsuits

The recent class-action lawsuits filed against Disney, Viacom and Kiloo in the US have prompted the kids’ media industry, in particular publishers, to reassess how they operate. If you’re a publisher, here’s what you should know: Continue reading

The zero-data Internet for kids is coming

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This post was originally published on 14th September 2016 on Medium by our CEO, Dylan Collins.

Yesterday, news broke that some of the world’s largest kids’ brands were being fined for illegally collecting data on kids. It follows the recent (near-bankrupting) fine levied on InMobi for the same activity.

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How the new EU data privacy laws change the kids ad market forever

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The US leads the world in data privacy compliance requirements for the kids digital media sector through its Children’s Online Privacy and Protection Act (COPPA) legislation. Europe has been lagging behind in terms of standards until last month when the requirements of the upcoming new 2016 kids data privacy laws were revealed.

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Meet our latest KidAware-certified agency: Mindshare US

As the company at the forefront of safe kids digital engagement globally, it’s part of our mission to ensure all the agencies and brands we work with are fully equipped to navigate the compliance, regulation and industry standards of the digital kids landscape. This is why we launched the KidAware certification program for agencies and brands.

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