After probably the most controversial presidential race the US has ever seen (and there have been a few of them), a new leader has been chosen. We asked 500 kids (8-13) what they thought about their new President and the results are fascinating. They may have been too young to vote, but kids were well and … Continue reading What do American kids think about their new President?
This is the biggest digital holiday period our industry will have ever seen. At this pivotal point in the season, our industry all has one big question on their minds: what will get to the top of kids’ Christmas lists? Our SuperAwesome Insights team hosted an in-depth knowledge sharing session last month at our London HQ, … Continue reading Cars, iPhones and solving world hunger: the Centennial Christmas list
Kids and teens today have been familiar with digital media and advertising from a very young age. With technology at their fingertips, the need for our youngest generation to understand what exactly is being suggested, promised and sold is greater than ever. Media Smart, a media literacy programme for 7 to 16 year-olds, backed by … Continue reading How much do kids (and teachers) really know about social media and advertising?
Brand experiences for kids come in all shapes and sizes, and we have witnessed some fantastic examples in recent months, where more and more brands and content owners are moving their IP on to digital. Some of the most exciting and innovative campaigns we see have arisen from a particularly traditional sector: book publishers. In this … Continue reading How book publishers are engaging the most disruptive generation yet
We’re often asked which ad formats are the most effective for engaging kids’ imaginations. Our Insights team recently spoke to over a thousand kids aged 6-14 across the US and UK, who gave some pretty blunt feedback about the various ad formats they encounter daily. Interestingly US kids are generally more ready to engage with … Continue reading We asked 1000 kids what they thought about online advertising
SuperAwesome recently collaborated with US virtual reality research firm Greenlight VR to produce a 60-page report exploring attitudes towards the technology in the UK. 1,018 participants were interviewed, ranging in age from 10 - 60+. However, as kids experts, there was always going to be one group we were most interested in: ‘Generation Swipe’, the … Continue reading 5 things you need to know about Generation Swipe and VR
SuperAwesome Insights have just released one of the first research reports on digital media activities in of 6-14 kids in Southeast Asia. The report gives a comprehensive picture of kids' media consumption habits across the main ASEAN markets including Indonesia, Malaysia, Singapore, Thailand and Vietnam. Here are some of our key findings from this unique, digitally minded audience: For … Continue reading Infographic: What you need to know about kids’ digital behaviour in ASEAN
With the election looming, it’s the question that every politician wants to answer – how to engage the youth. Voter apathy in this age group is high with over half of 18-24 year olds not using their vote. The next generation of voters are set to face an ever broader and splintered political field than … Continue reading The question that every politician wants to answer…
It may have caught your attention a few weeks ago that the kids on your nearby school run were sporting rather more fairy wings, hook hands and witch hats than usual. The reason? World Book Day: that time when schools across the country are flooded with little Heidis and Grinches, Gruffalos and Wimpy Kids. This year there was even … Continue reading Zoella and friends: the digital stars taking the book world by storm
YouTube is rapidly becoming integral to kids’ lives. Looking beyond just video-on-demand consumption, YouTube is becoming paramount to the way that kids create, learn and share. SuperAwesome’s Insights Team have been following this growing phenomenon. Here is an overview of our discoveries to date. We know kids use YouTube to consume content, but how? … Continue reading YouTube: a necessity for kids