Gone are the days where parents made all the decisions about what their families wore. With kids spending more and more time online, interacting both with brands and with their peers, what they wear and where it’s from is an important part of how they present themselves. Kids of this generation also have a much greater degree of digital financial independence, thanks to apps like Go Henry, and so digital spending no longer necessarily comes directly through the parents.
Want to know which trends will be driving kids crazy in 2018? Then you need to ask the experts – the kids themselves!
PopJam – our kid-safe, content-sharing platform for under-13s – isn’t just a moderated and creative walled garden, it’s also a window into the minds of kids. As a COPPA and GDPR compliant product we don’t collect any data on our users, but we never stop learning from them or asking for their thoughts.
At the end of December we asked kids what they thought the biggest trends of 2017 were – and here’s what they came up with.
This generation of kids are growing up in a digital environment defined by privacy laws preventing usage of their personal data. This is an entirely new chapter for the internet.
At the start of this year we asked PopJammers about their trend predictions for 2018 and have followed each quarter to see how accurate they were.
Slime, squishies, unicorns and iPhones have been huge this year. Fidget spinners didn’t last the year and no one saw Fortnite coming, but as usual the experts on kids (the kids themselves) were pretty spot on. Continue reading
Real-time data on kids digital behaviour is key for every company operating in the kids sector, but it can be hard to come by. Children’s trends and behaviours shift quickly, and compliantly collecting information on these behaviours can be difficult.
“Go outside and play” is a phrase used by parents across the world. You’ve either said it, or heard it, a thousand times. But now, in the era of tablets and smartphones and increasing opportunity to have just as much fun inside as out, does the concept of what it means to play need to change? Continue reading
It was standing room only for our Digital Kids Upfronts Autumn/Winter 2017 event held last Wednesday 13 September 2017, with over 120 people from leading UK brands, agencies and publishers in attendance. Held at The Soho Hotel, the event has become a must for anyone who is serious about kids digital advertising. Continue reading
PwC have released the Kids Digital Advertising Report 2017, the very first analysis of the kids digital ad market, showing just how quickly the entire kids media landscape is being reshaped. Continue reading
Snap’s S-1 filing said many interesting things. However one thing it didn’t (couldn’t) say was just how much of their growth is being driven by the under-13 audience.
To say that 2016 was a memorable year for the majority of the adult world may be an understatement. Many breathed a sigh of relief as this new year began – but how much did the apocalyptic media coverage of 2016 really affect centennials? We spoke to over 800 8-18 year olds from the US and the UK, to find out what stood out to them from the last year – and whether it was really that bad after all.