Generation Alpha are the new focus for marketers world-wide, with kids born in 2010 or later exerting a powerful influence on household spending. In a recent survey by Hotwire 81% of parents in the US reported that the opinions of their children played a significant role in their spending, particularly when it came to tech. … Continue reading Children will influence over $21B in US back-to-school spending
Gone are the days where parents made all the decisions about what their families wore. With kids spending more and more time online, interacting both with brands and with their peers, what they wear and where it’s from is an important part of how they present themselves. Kids of this generation also have a much … Continue reading Where will kids be shopping for clothes in 2019?
Want to know which trends will be driving kids crazy in 2018? Then you need to ask the experts - the kids themselves!
This generation of kids are growing up in a digital environment defined by privacy laws preventing usage of their personal data. This is an entirely new chapter for the internet. For the majority of adults, the practice of exchanging personal data in exchange for free content or services is normal. However, laws such as COPPA … Continue reading How will this generation of privacy-enabled kids affect Facebook’s revenues?
At the start of this year we asked PopJammers about their trend predictions for 2018 and have followed each quarter to see how accurate they were. Slime, squishies, unicorns and iPhones have been huge this year. Fidget spinners didn’t last the year and no one saw Fortnite coming, but as usual the experts on kids … Continue reading Kids’ Trends of Q3 2018: Baby Shark, Gacha, Fortnite and memes…
Real-time data on kids digital behaviour is key for every company operating in the kids sector, but it can be hard to come by. Children’s trends and behaviours shift quickly, and compliantly collecting information on these behaviours can be difficult. SuperAwesome has long been partnered with The Insights People (TIP), hailed in Europe for its … Continue reading SuperAwesome announces investment into Kids Insights
“Go outside and play” is a phrase used by parents across the world. You’ve either said it, or heard it, a thousand times. But now, in the era of tablets and smartphones and increasing opportunity to have just as much fun inside as out, does the concept of what it means to play need to … Continue reading In an era of smartphones, kids are still doing old-school role-play
PwC have released the Kids Digital Advertising Report 2017, the very first analysis of the kids digital ad market, showing just how quickly the entire kids media landscape is being reshaped. Originally, this report was part of investor due diligence for our recently announced Series B investment. However it was so interesting, we asked PwC … Continue reading PwC estimates kids digital ad market will reach $1.2B by 2019
Snap’s S-1 filing said many interesting things. However one thing it didn’t (couldn’t) say was just how much of their growth is being driven by the under-13 audience. In the UK Snapchat is the third most common way for 10-12 year olds to chat to each other, with over a third of girls using it … Continue reading How much of Snapchat’s growth is being driven by kids?
To say that 2016 was a memorable year for the majority of the adult world may be an understatement. Many breathed a sigh of relief as this new year began - but how much did the apocalyptic media coverage of 2016 really affect centennials? We spoke to over 800 8-18 year olds from the US … Continue reading Was 2016 really “the worst year ever”? Kids give their opinions