#Kidtech Episode 10: Dona Fraser, Director of Children’s Advertising Review Unit (CARU)

Hosted in the Radio Waves building in New York -  the original home of Nikola Tesla - Dylan sits down with Dona Fraser, Director of CARU, the children’s arm of the advertising industry’s self-regulatory group.   An experienced data privacy and entertainment lawyer, Dona talks through her background in music, the early days of COPPA … Continue reading #Kidtech Episode 10: Dona Fraser, Director of Children’s Advertising Review Unit (CARU)

#Kidtech Episode 9: Sam Clough, kids and parents expert

In Episode 9 of #Kidtech we change it up a little bit. Craig Donaghy, Head of Community and Insight at PopJam (SuperAwesome's safe social platform), talks to Sam Clough, a strategic insights consultant who works primarily in the kids and parents sector, about what kids think about ecommerce, shopping and retail in general. Sam and … Continue reading #Kidtech Episode 9: Sam Clough, kids and parents expert

Making the internet safer for kids in LatAm: Announcing our investment in Kids Corp

Today we’re very pleased to announce our strategic investment into Kids Corp, the leading kids digital company in Latin America. Founded in 2015, and with offices in Argentina, Mexico and Colombia, Kids Corp offers safe and innovative digital solutions for more than 200 advertisers and content creators, who engage with over 150 million children every … Continue reading Making the internet safer for kids in LatAm: Announcing our investment in Kids Corp

How MGA is using SuperAwesome’s kid-safe OTT marketplace to reach their L.O.L! Surprise fans

Acclaimed children’s brand L.O.L! Surprise continues its dominance in the kids digital space by using SuperAwesome technology to bring its original YouTube branded content to OTT channels worldwide. MGA Entertainment, Inc, one of the world’s leading privately held toy and entertainment companies, has partnered SuperAwesome to deliver L.O.L. Surprise! UNBOXED, and more, to 50 million … Continue reading How MGA is using SuperAwesome’s kid-safe OTT marketplace to reach their L.O.L! Surprise fans

#Kidtech Episode 8: Bethany Koby, Co-Founder and CEO of Tech Will Save Us

Bethany Koby is CEO and co-founder of Tech Will Save Us, a UK-based educational toy startup.  The company’s mission  is to educate and enable future-focused families to experiment creatively with technology. In Episode 8 of #Kidtech, Bethany and Dylan discuss the origins of the company (a kitchen in East London, naturally), as well as the … Continue reading #Kidtech Episode 8: Bethany Koby, Co-Founder and CEO of Tech Will Save Us

#Kidtech Episode 7: Brenda Bisner, SVP of Content and Business Development at Kidoodle.TV

Brenda Bisner is the SVP of Content and Business Development at Kidoodle.TV, the ‘safe-streaming’ platform for children. She sat with Dylan in New York to discuss her 18 years in the kids space, the merits of AVOD versus SVOD, healthy screen-time habits and the advantages of human moderation over AI. One of the ‘OG’s’ of … Continue reading #Kidtech Episode 7: Brenda Bisner, SVP of Content and Business Development at Kidoodle.TV

Children will influence over $21B in US back-to-school spending

Generation Alpha are the new focus for marketers world-wide, with kids born in 2010 or later exerting a powerful influence on household spending. In a recent survey by Hotwire 81% of parents in the US reported that the opinions of their children played a significant role in their spending, particularly when it came to tech. … Continue reading Children will influence over $21B in US back-to-school spending

Announcing Jimmy Butchart as SuperAwesome’s Global Head of Commercial Operations

YouTube is one of the biggest challenges facing brands and content owners who engage with children. Although it has a vast audience of kids, reaching that audience is filled with risk. This means that for brands, content owners, content creators and others, there is a lack of tools designed for 6-13 YouTube engagement. We started … Continue reading Announcing Jimmy Butchart as SuperAwesome’s Global Head of Commercial Operations

Enabling COPPA-compliant programmatic advertising through our KidSafe Filter

The recent enforcement action against Oath’s ad exchange (formerly known as AOL) for breaching COPPA has put a spotlight on programmatic advertising to children. The case highlighted some important issues including the fact that using the ‘COPPA flag’ does not work. In fact, the only guaranteed way for advertisers to be compliant in programmatic ad … Continue reading Enabling COPPA-compliant programmatic advertising through our KidSafe Filter

#Kidtech Episode 6: Emma Scott, CEO Beano Studios

In Episode 6 of #Kidtech, Emma Scott, CEO of  Beano Studios, speaks to Dylan Collins about how a long career of disruption has culminated in building a digital platform around the UK’s best-loved and longest-running children’s comic. Beano Studios, a rebellious entertainment network powered by creativity, data and insight, has succeeded  where others have failed, … Continue reading #Kidtech Episode 6: Emma Scott, CEO Beano Studios