#Kidtech Episode 13: Kim Hart, Managing Editor of Axios and Sara Fischer, Media reporter at Axios

In a very special episode of #Kidtech, SuperAwesome’s Dylan Collins dials in Axios’ Sara Fischer and Kim Hart from Washington DC to discuss the PwC Kids Digital Advertising Report 2019 which was released in early June. At Axios, Sara and Kim cover the intersection of kids, the internet and digital media so they are perfectly … Continue reading #Kidtech Episode 13: Kim Hart, Managing Editor of Axios and Sara Fischer, Media reporter at Axios

PwC Kids Digital Media Report 2019 estimates global kids digital advertising market will be worth $1.7bn by 2021

In 2017, PwC released the ground-breaking Kids Digital Media Report, which estimated that the value of the global kids digital advertising market would hit $1.2bn by 2021. They have just released their latest report with updated data and trends. It’s a compelling read. A staggering 170,000 children go online for the first time every day, … Continue reading PwC Kids Digital Media Report 2019 estimates global kids digital advertising market will be worth $1.7bn by 2021

#Kidtech Episode 12: Ian Chambers, CEO of Mind Candy

In episode 12 of #KidTech, Mind Candy’s CEO Ian Chambers sat down with Dylan Collins in London to discuss Mind Candy’s journey after Moshi Monsters. On his 3rd anniversary as CEO of Mind Candy, Ian chats about about in-app versus physical purchasing experiences for children, how Moshi Monsters is becoming the first kids’ evergreen digital … Continue reading #Kidtech Episode 12: Ian Chambers, CEO of Mind Candy

#Kidtech Episode 11: Demian Falestchi, CEO and Co-Founder of Kids Corp

Demian Falestchi, CEO and Co-Founder of Kids Corp, Latin America’s leading kids advertising platform, recently sat down with Dylan in New York. Demian talks about the LatAm digital kids ecosystem, how TV decline there compares to other regions, tackling the issues around YouTube, and his predictions for the future. Kidtech is a podcast hosted by … Continue reading #Kidtech Episode 11: Demian Falestchi, CEO and Co-Founder of Kids Corp

#Kidtech Episode 10: Dona Fraser, Director of Children’s Advertising Review Unit (CARU)

Hosted in the Radio Waves building in New York -  the original home of Nikola Tesla - Dylan sits down with Dona Fraser, Director of CARU, the children’s arm of the advertising industry’s self-regulatory group.   An experienced data privacy and entertainment lawyer, Dona talks through her background in music, the early days of COPPA … Continue reading #Kidtech Episode 10: Dona Fraser, Director of Children’s Advertising Review Unit (CARU)

#Kidtech Episode 9: Sam Clough, kids and parents expert

In Episode 9 of #Kidtech we change it up a little bit. Craig Donaghy, Head of Community and Insight at PopJam (SuperAwesome's safe social platform), talks to Sam Clough, a strategic insights consultant who works primarily in the kids and parents sector, about what kids think about ecommerce, shopping and retail in general. Sam and … Continue reading #Kidtech Episode 9: Sam Clough, kids and parents expert

Making the internet safer for kids in LatAm: Announcing our investment in Kids Corp

Today we’re very pleased to announce our strategic investment into Kids Corp, the leading kids digital company in Latin America. Founded in 2015, and with offices in Argentina, Mexico and Colombia, Kids Corp offers safe and innovative digital solutions for more than 200 advertisers and content creators, who engage with over 150 million children every … Continue reading Making the internet safer for kids in LatAm: Announcing our investment in Kids Corp

How MGA is using SuperAwesome’s kid-safe OTT marketplace to reach their L.O.L! Surprise fans

Acclaimed children’s brand L.O.L! Surprise continues its dominance in the kids digital space by using SuperAwesome technology to bring its original YouTube branded content to OTT channels worldwide. MGA Entertainment, Inc, one of the world’s leading privately held toy and entertainment companies, has partnered SuperAwesome to deliver L.O.L. Surprise! UNBOXED, and more, to 50 million … Continue reading How MGA is using SuperAwesome’s kid-safe OTT marketplace to reach their L.O.L! Surprise fans

#Kidtech Episode 8: Bethany Koby, Co-Founder and CEO of Tech Will Save Us

Bethany Koby is CEO and co-founder of Tech Will Save Us, a UK-based educational toy startup.  The company’s mission  is to educate and enable future-focused families to experiment creatively with technology. In Episode 8 of #Kidtech, Bethany and Dylan discuss the origins of the company (a kitchen in East London, naturally), as well as the … Continue reading #Kidtech Episode 8: Bethany Koby, Co-Founder and CEO of Tech Will Save Us

#Kidtech Episode 7: Brenda Bisner, SVP of Content and Business Development at Kidoodle.TV

Brenda Bisner is the SVP of Content and Business Development at Kidoodle.TV, the ‘safe-streaming’ platform for children. She sat with Dylan in New York to discuss her 18 years in the kids space, the merits of AVOD versus SVOD, healthy screen-time habits and the advantages of human moderation over AI. One of the ‘OG’s’ of … Continue reading #Kidtech Episode 7: Brenda Bisner, SVP of Content and Business Development at Kidoodle.TV