How Awesome Content Targeting creates a contextual map of kids content (VIDEO)

Last month, we revealed Awesome Content Targeting (ACT), the latest generation of our content analysis engine. It caused a bit of a stir. ACT uses a range of machine learning techniques to build a deep, contextual understanding of the universe of kids content beyond anything that’s been available before. The technology is complex but the concept … Continue reading How Awesome Content Targeting creates a contextual map of kids content (VIDEO)

Beyond the boundaries of kids’ digital advertising: APAC gets TotallyAwesome

Today we’re pleased to announce that TotallyAwesome, our joint venture in APAC, has entered a new stage in its journey, raising $2M to support its rapid growth in ASEAN and Australia. Since we announced our first steps into Southeast Asia back in 2015, our impact on kids’ digital media in the Asia Pacific region has … Continue reading Beyond the boundaries of kids’ digital advertising: APAC gets TotallyAwesome

Was 2016 really “the worst year ever”? Kids give their opinions

To say that 2016 was a memorable year for the majority of the adult world may be an understatement. Many breathed a sigh of relief as this new year began - but how much did the apocalyptic media coverage of 2016 really affect centennials? We spoke to over 800 8-18 year olds from the US … Continue reading Was 2016 really “the worst year ever”? Kids give their opinions

Announcing PopJam PLATFORM>, the first kid-safe social API

The need for a dedicated social platform to safely engage with under-13s in a creative, interactive and responsible way (versus a 13+ environment like Snapchat, Facebook etc) has been a major issue for too long. Today we're fixing that by rolling out the first phase of PopJam PLATFORM>, a safe-social, COPPA-compliant layer for developers and publishers.  You … Continue reading Announcing PopJam PLATFORM>, the first kid-safe social API

What do American kids think about their new President?

After probably the most controversial presidential race the US has ever seen (and there have been a few of them), a new leader has been chosen. We asked 500 kids (8-13) what they thought about their new President and the results are fascinating. They may have been too young to vote, but kids were well and … Continue reading What do American kids think about their new President?

The zero-data Internet for kids is coming

This post was originally published on 14th September 2016 on Medium by our CEO, Dylan Collins. Yesterday, news broke that some of the world’s largest kids’ brands were being fined for illegally collecting data on kids. It follows the recent (near-bankrupting) fine levied on InMobi for the same activity. For a lot of people, the … Continue reading The zero-data Internet for kids is coming

Building the safe social infrastructure for kids (aka PopJam is now live in US!)

Despite almost exponential growth in kids who have Internet access, Silicon Valley has mostly designed products with the assumption that nobody under 13 actually exists. So how do content owners responsibly engage with kids without directing a 9yr-old to a Facebook page? Some history first. Although we have built a lot of products for the u13 content ecosystem, PopJam … Continue reading Building the safe social infrastructure for kids (aka PopJam is now live in US!)

Announcing REX: the world’s first kid-safe programmatic exchange

Today marks a major milestone in the kids digital media industry. We’re extremely pleased to announce the launch of REX, the world’s first kid-safe, COPPA-compliant programmatic exchange. This is a very big deal. COPPA and GDPR forbid profile or cookie-based targeting which has, until now, removed all programmatic options (and hence automation) from the kids … Continue reading Announcing REX: the world’s first kid-safe programmatic exchange

We asked 1000 kids what they thought about online advertising

We’re often asked which ad formats are the most effective for engaging kids’ imaginations. Our Insights team recently spoke to over a thousand kids aged 6-14 across the US and UK, who gave some pretty blunt feedback about the various ad formats they encounter daily. Interestingly US kids are generally more ready to engage with … Continue reading We asked 1000 kids what they thought about online advertising

What Europe’s data privacy law for kids (GDPR-K) means for digital media

For the latest GDPR-K information, check out our Toolkit here. Last week the law, governing data privacy for kids in Europe, was finally passed - read on to find out how this will affect your digital media business, and the practical steps to take next. What does the law mean? GDPR is intended to give Europeans … Continue reading What Europe’s data privacy law for kids (GDPR-K) means for digital media