The #kidtech movement: a zero-data architecture for children’s apps and sites

At SuperAwesome, we spend a lot of time thinking about the requirements for an internet that is now used by vast numbers of children (versus it’s original design, which was solely for adults). GDPR-K is rapidly being followed by new children’s laws in many countries that are based on the same principles -- data minimisation … Continue reading The #kidtech movement: a zero-data architecture for children’s apps and sites

How to implement COPPA-compliant push notifications in your kids app

Push notifications are a useful tool for re-engaging users and getting kids back into your app. Under both COPPA and GDPR-K, sending push notifications to kids is deemed collecting personal information, similar to an email address, and therefore requires an appropriate level of parental consent to enable. Under COPPA (applicable to your US audience), certain … Continue reading How to implement COPPA-compliant push notifications in your kids app

What every game developer needs to know about getting parental permissions right

If you’re building a game or app for kids (under-13 in the US or under-16 in Europe), you need to consider how you’re going to manage age gates and parental permissions. Both are essential to ensure compliance with data privacy laws (COPPA and GDPR-K), but both are complex user flows and mismanaging them can create … Continue reading What every game developer needs to know about getting parental permissions right

How will this generation of privacy-enabled kids affect Facebook’s revenues?

This generation of kids are growing up in a digital environment defined by privacy laws preventing usage of their personal data. This is an entirely new chapter for the internet. For the majority of adults, the practice of exchanging personal data in exchange for free content or services is normal. However, laws such as COPPA … Continue reading How will this generation of privacy-enabled kids affect Facebook’s revenues?

SuperAwesome announces the first kid-safe OTT marketplace, reaching 25M kids in the US

As linear TV viewing continues to decline, OTT (over-the-top, the catch-all term for content providers that distribute streaming media directly to viewers over the internet) has become an increasingly popular option for brands seeking to reach kids around the same content and viewing habits. The trend towards digital spend on OTT is a result of … Continue reading SuperAwesome announces the first kid-safe OTT marketplace, reaching 25M kids in the US

Announcing our kid-safe alternative to YouTube’s video player for kids and family publishers

Social plugins are one of the biggest unintentional harvesters of children’s personal data. Every time a child loads a web page or app which has a social widget, it’s gathering vast amounts of personal information about their activity. YouTube’s video player is one of the biggest examples of this. Lacking any real kidtech alternative, YouTube … Continue reading Announcing our kid-safe alternative to YouTube’s video player for kids and family publishers

The changing landscape of kids data privacy law and what comes next

Twelve months ago, the primary law protecting children’s data privacy was COPPA in the US. COPPA makes it illegal to capture any personal data on children under the age of 13. In less than a year, this has radically changed. Europe has now passed GDPR. Within this far-reaching set of data privacy laws was essentially a … Continue reading The changing landscape of kids data privacy law and what comes next

Announcing our new COO for North America!

As our US business continues to rapidly scale (as well as our NYC head office, we have a presence in LA, SF and Chicago), we’ve been looking for the right leader to take it to the next level. We’re very pleased to announce that Kate O’Loughlin has joined us as our COO for North America. … Continue reading Announcing our new COO for North America!

PwC estimates kids digital ad market will reach $1.2B by 2019

PwC have released the Kids Digital Advertising Report 2017,  the very first analysis of the kids digital ad market, showing just how quickly the entire kids media landscape is being reshaped. Originally, this report was part of investor due diligence for our recently announced Series B investment. However it was so interesting, we asked PwC … Continue reading PwC estimates kids digital ad market will reach $1.2B by 2019