The $1.2B privacy-based ad market you probably haven’t heard of

This post was originally published on 25th September 2017 on Medium by our CEO, Dylan Collins. The growth of the ad-blocking bubble made it clear that advertising had crossed some sort of user experience red-line. Beyond the visual aspect, the sheer volume of personal data harvested by mainstream adtech platforms is pretty breathtaking. The notion … Continue reading The $1.2B privacy-based ad market you probably haven’t heard of

Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017

It was standing room only for our Digital Kids Upfronts Autumn/Winter 2017 event held last Wednesday 13 September 2017, with over 120 people from leading UK brands, agencies and publishers in attendance. Held at The Soho Hotel, the event has become a must for anyone who is serious about kids digital advertising. SuperAwesome CEO Dylan Collins kicked off … Continue reading Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017

5 things kids’ and family publishers need know about the recent COPPA lawsuits

The recent class-action lawsuits filed against Disney, Viacom and Kiloo in the US have prompted the kids’ media industry, in particular publishers, to reassess how they operate. If you’re a publisher, here’s what you should know: 1) Know your partners: The risks have now increased. Serious kids’ publishers will have to reconsider their partnership with … Continue reading 5 things kids’ and family publishers need know about the recent COPPA lawsuits

5 things advertisers and agencies need to know about the recent COPPA lawsuits

The recent class-action lawsuits filed against Disney, Viacom and Kiloo have put the kids’ media industry on alert. Here’s everything you need to know: 1) Adtech companies are now fully on the radar: These lawsuits claim alleged COPPA breaches and for the first time both the kids’ publishers and their technology partners and ad networks … Continue reading 5 things advertisers and agencies need to know about the recent COPPA lawsuits