Mattel and SuperAwesome in conversation: Digital privacy and the challenges of technology for kids

With so much of our education and entertainment tied to technology and the internet in 2018, how can we ensure that children and their privacy are protected? At Collision Conference in New Orleans, SuperAwesome CEO Dylan Collins sat down with Mattel CTO Sven Gerjets to tackle the difficult questions, including how the toy industry can … Continue reading Mattel and SuperAwesome in conversation: Digital privacy and the challenges of technology for kids

The future of tech and toys: SuperAwesome CEO Dylan Collins and Mattel CTO Sven Gerjets at Collision Conference

Mattel's CTO Sven Gerjets joined our CEO Dylan Collins onstage at Collision Conference in New Orleans for a comprehensive discussion on the future of tech and toys in the kids market. Speaking with Leah Hunter of Fast Company, they cover the necessity for creating responsible digital experiences for kids, what a zero-data internet looks like … Continue reading The future of tech and toys: SuperAwesome CEO Dylan Collins and Mattel CTO Sven Gerjets at Collision Conference

Five lessons from the report showing thousands of Google Play kids’ apps are in breach of COPPA

An academic study published this week reveals that thousands of kids’ apps are collecting and transmitting personal information to third parties, in possible breach of COPPA (and soon, GDPR-K).  The research from academics at the University of California at Berkeley is the most comprehensive ever done to assess the data collection and sharing practices of … Continue reading Five lessons from the report showing thousands of Google Play kids’ apps are in breach of COPPA

The GDPR-K Toolkit for Kids Publishers Part Six: Obtaining verifiable parental consent

Europe’s new data privacy law, the General Data Protection Regulation (GDPR), will be enforced from May 2018.  This law obliges all companies with consumers based in the EU to enable new data privacy protection. For websites and apps whose audience is primarily kids, additional requirements apply, commonly known as GDPR-Kids (GDPR-K). Part Six of our … Continue reading The GDPR-K Toolkit for Kids Publishers Part Six: Obtaining verifiable parental consent

The GDPR-K Toolkit for Kids Publishers Part Five: Kid-safe user acquisition

Europe’s new data privacy law, the General Data Protection Regulation (GDPR), will be enforced from May 2018.  This law obliges all companies with consumers based in the EU to enable new data privacy protection. For websites and apps whose audience is primarily kids, additional requirements apply, commonly known as GDPR-Kids (GDPR-K). Part Five of our … Continue reading The GDPR-K Toolkit for Kids Publishers Part Five: Kid-safe user acquisition

The GDPR-K Toolkit for Kids Publishers Part Four: Safely monetise your site or app

Europe’s new data privacy law, the General Data Protection Regulation (GDPR), will be enforced from May 2018.  This law obliges all companies with consumers based in the EU to enable new data privacy protection. For websites and apps whose audience is primarily kids, additional requirements apply, commonly known as GDPR-Kids (GDPR-K). So far, we have … Continue reading The GDPR-K Toolkit for Kids Publishers Part Four: Safely monetise your site or app

The GDPR-K Toolkit for Kids Publishers Part Three: Revise your privacy notices

Europe’s new data privacy law, the General Data Protection Regulation (GDPR), will be enforced from May 2018.  This law obliges all companies with consumers based in the EU to enable new data privacy protection. For websites and apps whose audience is primarily kids, additional requirements apply, commonly known as GDPR-Kids (GDPR-K). In this series we … Continue reading The GDPR-K Toolkit for Kids Publishers Part Three: Revise your privacy notices

10 things developers should know about building digital services for kids

Two years ago we launched Kids Web Services (KWS), a platform to help developers build COPPA-compliant apps and sites for the under-13 audience. As similar data privacy laws have expanded into Europe, building engagement for the kids audience has become a challenge which many brands, content owners and game developers hadn’t planned for. One of … Continue reading 10 things developers should know about building digital services for kids

The $1.2B privacy-based ad market you probably haven’t heard of

This post was originally published on 25th September 2017 on Medium by our CEO, Dylan Collins. The growth of the ad-blocking bubble made it clear that advertising had crossed some sort of user experience red-line. Beyond the visual aspect, the sheer volume of personal data harvested by mainstream adtech platforms is pretty breathtaking. The notion … Continue reading The $1.2B privacy-based ad market you probably haven’t heard of

Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017

It was standing room only for our Digital Kids Upfronts Autumn/Winter 2017 event held last Wednesday 13 September 2017, with over 120 people from leading UK brands, agencies and publishers in attendance. Held at The Soho Hotel, the event has become a must for anyone who is serious about kids digital advertising. SuperAwesome CEO Dylan Collins kicked off … Continue reading Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017