The announcement that Oath has just been hit with the largest fine in the history of COPPA underlines the volume and quality of child-directed inventory being bought and sold within the mainstream (adult) programmatic exchanges. Continue reading
Push notifications are a useful tool for re-engaging users and getting kids back into your app. Under both COPPA and GDPR-K, sending push notifications to kids is deemed collecting personal information, similar to an email address, and therefore requires an appropriate level of parental consent to enable.
If you’re building a game or app for kids (under-13 in the US or under-16 in Europe), you need to consider how you’re going to manage age gates and parental permissions. Both are essential to ensure compliance with data privacy laws (COPPA and GDPR-K), but both are complex user flows and mismanaging them can create barriers to engagement for your easily-distracted young audiences.
Here’s what you need to remember:
With 170,000 kids going online for the first time every day, developers have to consider them a likely audience for their games, even if they are not deliberately child-directed. Data privacy laws for children such as COPPA (US) and GDPR-K (EU) are now well known, but the lack of clear guidance on how to apply them can make publishing such games difficult and scary for developers.
Here are five things to keep in mind if you’re developing apps or sites for a children’s audience OR which might be accessed by children:
This generation of kids are growing up in a digital environment defined by privacy laws preventing usage of their personal data. This is an entirely new chapter for the internet.
The pioneering law protecting children’s activity online, COPPA, is 20 years old this week.
The occasion is being marked by events taking place on Capitol Hill this week and at Georgetown University next week, where the original author of the landmark legislation, Sen. Ed Markey (District of Massachusetts), and industry participants are discussing the law’s impact and where to take it next.
Social plugins are one of the biggest unintentional harvesters of children’s personal data. Every time a child loads a web page or app which has a social widget, it’s gathering vast amounts of personal information about their activity. YouTube’s video player is one of the biggest examples of this.
Lacking any real kidtech alternative, YouTube is the default embedded video player used by family and kids publishers and brands – but the data it collects on its under-13 users is now being viewed as a violation of COPPA. A coalition of over 20 child advocacy, consumer and privacy groups recently filed a complaint with the FTC accusing YouTube of enabling the collection of personal data on millions of children across the US.
Today we’ve announced a solution to this problem: a fully kid-safe (COPPA and GDPR-K compliant) embeddable social video player.
Already delivering millions of video views, our embeddable video player is part of the PopJam Connect platform, which also provides tools for kid-safe social engagement for content owners and brands.
The player integrates PopJam’s award-winning kid-safe social features, enabling children to safely engage with content. It can be customised by the publisher, with a self-serve dashboard to create, schedule and report on video and social content, and to organise video playlists. It also features optional kid-safe monetisation options.
Our CTO Joshua Wohle, said “There are over 170,000 children going online for the first time every day and the kidtech ecosystem is growing equally quickly to make the broader internet compatible with this new audience. Publishers have been starved for kid-safe social and video options that are designed for the under-13 audience.”
To find out more about how we can deliver kid-safe video content on your platform, please contact us.
Twelve months ago, the primary law protecting children’s data privacy was COPPA in the US. COPPA makes it illegal to capture any personal data on children under the age of 13. In less than a year, this has radically changed. Continue reading
In the last twelve months children’s data privacy law has expanded from what was just the US (COPPA) to covering all of Europe (under GDPR-K). But it’s not stopping there. Against many expectations, China has also introduced protection for children online.
Recently China published the Personal Information Security Specification which, together with the country’s new 2016 Cyber Security Law, establishes specific digital data privacy protections for children under the age of 14.
With so much of our education and entertainment tied to technology and the internet in 2018, how can we ensure that children and their privacy are protected?
At Collision Conference in New Orleans, SuperAwesome CEO Dylan Collins sat down with Mattel CTO Sven Gerjets to tackle the difficult questions, including how the toy industry can protect kids privacy in the age of connected toys, and how technology is affecting the way that children play.