Generation Alpha are the new focus for marketers world-wide, with kids born in 2010 or later exerting a powerful influence on household spending. In a recent survey by Hotwire 81% of parents in the US reported that the opinions of their children played a significant role in their spending, particularly when it came to tech. … Continue reading Children will influence over $21B in US back-to-school spending
Gone are the days where parents made all the decisions about what their families wore. With kids spending more and more time online, interacting both with brands and with their peers, what they wear and where it’s from is an important part of how they present themselves. Kids of this generation also have a much … Continue reading Where will kids be shopping for clothes in 2019?
At SuperAwesome, when it comes to kids trends, we like to go straight to the experts for their opinions (and drawings). Last year, we asked PopJam’s community to predict 2018’s biggest kids trends, and they accurately called out that slime, unicorns, fidget toys, squishies and iPhones would be the biggest hits of 2018. When we … Continue reading The biggest kids trends for 2019
This generation of kids are growing up in a digital environment defined by privacy laws preventing usage of their personal data. This is an entirely new chapter for the internet. For the majority of adults, the practice of exchanging personal data in exchange for free content or services is normal. However, laws such as COPPA … Continue reading How will this generation of privacy-enabled kids affect Facebook’s revenues?
Real-time data on kids digital behaviour is key for every company operating in the kids sector, but it can be hard to come by. Children’s trends and behaviours shift quickly, and compliantly collecting information on these behaviours can be difficult. SuperAwesome has long been partnered with The Insights People (TIP), hailed in Europe for its … Continue reading SuperAwesome announces investment into Kids Insights
On PopJam, we don’t collect data on our users. Our kid-safe content sharing platform for under 13s is fully COPPA and GDPR compliant, and we have an active and creative community who love to offer their thoughts on the digital world around them. We started a discussion about what worries them about being online and … Continue reading Kids’ top five online fears
SuperAwesome Insights have just released one of the first research reports on digital media activities in of 6-14 kids in Southeast Asia. The report gives a comprehensive picture of kids' media consumption habits across the main ASEAN markets including Indonesia, Malaysia, Singapore, Thailand and Vietnam. Here are some of our key findings from this unique, digitally minded audience: For … Continue reading Infographic: What you need to know about kids’ digital behaviour in ASEAN
In SuperAwesome’s Christmas Present Survey, run during the first week of January, money (of pretty high value) was the most common gift for kids, while those unwrapping tablets or eReaders on Christmas Day outnumbered their friends getting Smartphones. Cash 60% of the children we asked (ranging from 8-16) received money as a present this … Continue reading What did kids get for Christmas? Clothes, tablets, and lots of money
SuperAwesome, the UK’s biggest kids and teens marketing platform, revealed some surprising data about what retailers should expect this Christmas from the current generation of kids. SuperAwesome Research and Innovation (formerly Swapit Research) is used by many of the UK’s top toy and FMCG brands to track changing habits amongst the 6-16 audience. The company’s … Continue reading SuperAwesome Research Shows Mobile and Tablet To Dominate Christmas Games Market For Kids