REX scoops Campaign’s Breakthrough Technology Award for Kid-Safe Programmatic!

We’re delighted to announce that REX, our kid-safe (COPPA/GDPR-compliant) programmatic solution for the under-13 audience, has been awarded a bronze certificate for the best Breakthrough Technology in Campaign magazine’s Creative Technology Awards 2017. The award ceremony, which took place last night at the Tower of London, celebrated the top brands, agencies and technology companies from … Continue reading REX scoops Campaign’s Breakthrough Technology Award for Kid-Safe Programmatic!

How Awesome Content Targeting creates a contextual map of kids content (VIDEO)

Last month, we revealed Awesome Content Targeting (ACT), the latest generation of our content analysis engine. It caused a bit of a stir. ACT uses a range of machine learning techniques to build a deep, contextual understanding of the universe of kids content beyond anything that’s been available before. The technology is complex but the concept … Continue reading How Awesome Content Targeting creates a contextual map of kids content (VIDEO)

Beyond the boundaries of kids’ digital advertising: APAC gets TotallyAwesome

Today we’re pleased to announce that TotallyAwesome, our joint venture in APAC, has entered a new stage in its journey, raising $2M to support its rapid growth in ASEAN and Australia. Since we announced our first steps into Southeast Asia back in 2015, our impact on kids’ digital media in the Asia Pacific region has … Continue reading Beyond the boundaries of kids’ digital advertising: APAC gets TotallyAwesome

SuperAwesome named as one of the UK’s Future Fifty tech companies

We’re very pleased to announce that we have been recognised as one of the top 50 growth stage companies in the UK, through Tech City UK’s prestigious Future Fifty program. The program showcases the UK’s fastest growing, most disruptive digital tech companies who are changing the sectors they operate in fundamentally; we’re proud to have … Continue reading SuperAwesome named as one of the UK’s Future Fifty tech companies

PopJam kids create a positive change for Safer Internet Day 2017

Following the huge success of Safer Internet Day across our platform in 2016, we were pleased to support this great cause for the second year in a row. Safer Internet Day 2017 (#SID2017), which took place on Wednesday 7th Feb, called on communities to ‘Be the change and unite for a better internet today’ - … Continue reading PopJam kids create a positive change for Safer Internet Day 2017

Was 2016 really “the worst year ever”? Kids give their opinions

To say that 2016 was a memorable year for the majority of the adult world may be an understatement. Many breathed a sigh of relief as this new year began - but how much did the apocalyptic media coverage of 2016 really affect centennials? We spoke to over 800 8-18 year olds from the US … Continue reading Was 2016 really “the worst year ever”? Kids give their opinions

Announcing PopJam PLATFORM>, the first kid-safe social API

The need for a dedicated social platform to safely engage with under-13s in a creative, interactive and responsible way (versus a 13+ environment like Snapchat, Facebook etc) has been a major issue for too long. Today we're fixing that by rolling out the first phase of PopJam PLATFORM>, a safe-social, COPPA-compliant layer for developers and publishers.  You … Continue reading Announcing PopJam PLATFORM>, the first kid-safe social API

How Tom Fletcher’s The Christmasaurus is enchanting centennials on digital

In the lead up to this highly anticipated holiday season, flurries of festive content are appearing all over the kids’ media landscape. One of the earliest signs of this came from a - perhaps unlikely - combination of snow, dinosaurs, and crumpets, united to form one of the latest holiday-themed kids’ novels: The Christmasaurus by … Continue reading How Tom Fletcher’s The Christmasaurus is enchanting centennials on digital

Who did actual kids vote for at the BAFTA Children’s Awards 2016?

The British Academy Children’s Awards is one of the most anticipated events in the UK kids’ industry and beyond, attracting and celebrating the very best of children’s entertainment across all screens. This year, we were called upon to help shape some of the nominee shortlists; the results are in and it has been another phenomenal … Continue reading Who did actual kids vote for at the BAFTA Children’s Awards 2016?

What do American kids think about their new President?

After probably the most controversial presidential race the US has ever seen (and there have been a few of them), a new leader has been chosen. We asked 500 kids (8-13) what they thought about their new President and the results are fascinating. They may have been too young to vote, but kids were well and … Continue reading What do American kids think about their new President?