The digital kids (u13) landscape is evolving rapidly. As we’ve seen this week, even for companies with all the technical resources in the world, building fully kid-safe environments is not easy. Four years, 105 people, multiple FTC COPPA Safe Harbor certifications, countless technical and legal reviews by top kids brands, billions of transactions and several … Continue reading Kids versus the internet: why the YouTube problems will keep happening
As our US business continues to rapidly scale (as well as our NYC head office, we have a presence in LA, SF and Chicago), we’ve been looking for the right leader to take it to the next level. We’re very pleased to announce that Kate O’Loughlin has joined us as our COO for North America. … Continue reading Announcing our new COO for North America!
It says a lot that we haven’t had time to write about our own news. In general, we prefer to talk about our clients and what we’re building rather than financing. But in this case we’ll make an exception because it’s a useful measure of progress. The news: We’ve raised a Series B financing round of … Continue reading We’ve raised a $21M Series B round to continue building the zero-data internet for kids
Snap’s S-1 filing said many interesting things. However one thing it didn’t (couldn’t) say was just how much of their growth is being driven by the under-13 audience. In the UK Snapchat is the third most common way for 10-12 year olds to chat to each other, with over a third of girls using it … Continue reading How much of Snapchat’s growth is being driven by kids?
Happy Wednesday. Today we’re announcing something big: our exclusive partnership with Turner International. Cartoon Network. Boomerang. Cartoonito. Boom. As part of this agreement, the Cartoon Network, Boomerang and Cartoonito sites will be exclusively available to brands in the UK through SuperAwesome’s marketplace, ensuring 100% kid-safe, EU-compliant advertising. Turner joins top-tier kids publishers including Disney, ROBLOX … Continue reading Announcing our exclusive partnership with Turner International!
We held our very first PopJam for Brands day in London last week (at a private bowling alley). It was our first opportunity to properly showcase how some of our PopJam partners are using the content-sharing app to reach the 7-13 audience across the UK. It also allowed us to showcase our rather delicious (and limited edition) PopJam marshmallows, … Continue reading Recap: Our first PopJam for Brands day
I've been laying, waiting for your next mistake/I put in work, and watch my status escalate ― Gang Starr – Work Although there’s been some very flattering media coverage about it, we haven’t actually said much publicly about our recent investment round. We set up SuperAwesome a little over two years ago to build a global digital … Continue reading Our new investment round: building the digital kids market
As the company at the forefront of safe kids digital marketing globally, we are constantly asked by our clients for advice and guidance. In a digital landscape which is constantly changing, the challenges for brands and agencies to both safely and effectively reach the under-13 audience has never been greater. This is why we … Continue reading Announcing KidAware: The industry’s digital marketing certification program
With the election looming, it’s the question that every politician wants to answer – how to engage the youth. Voter apathy in this age group is high with over half of 18-24 year olds not using their vote. The next generation of voters are set to face an ever broader and splintered political field than … Continue reading The question that every politician wants to answer…
In case you didn’t know, our ad server, AwesomeAds, is THE leading kid-safe, COPPA compliant ad platform used by publishers and advertisers all over the world. Today, we can proudly announce that AwesomeAds just got bigger. We’ve partnered with Bee7, the mobile-game user aquisition and monetization platform from our 2.5-Billion-downloads-boasting game developer friends, Outfit7. This … Continue reading Bee7 and SuperAwesome partner to bring kid-safe CPI advertising to the mobile gaming industry