Last week I talked about our financials in an interview with Dean Takahashi at Venturebeat. In 2018 SuperAwesome hit a revenue run-rate of $64m. This year we’ll take that same measure to almost $100m. Every month our various kidtech products are powering safe, private digital engagements for over 500m kids as they play games, watch … Continue reading Scaling for good: it’s time kids content creators had another online video platform
As the kidtech platform behind the scenes, we’re fortunate to interact with a huge range of people in our sector, from startup founders and toy industry legends to policy-makers and YouTube content creators. We thought it’d be great to hear their perspectives on our industry. So we’re very pleased to announce the launch of our … Continue reading Introducing #Kidtech: the new podcast series by SuperAwesome interviewing leaders from the digital kids sector
The announcement that Oath has just been hit with the largest fine in the history of COPPA underlines the volume and quality of child-directed inventory being bought and sold within the mainstream (adult) programmatic exchanges. Exchanges are processing ‘kids inventory’ either knowingly or unknowingly. The current mechanism for publishers to surface this inventory to buyers … Continue reading Why COPPA flags don’t work (and just cost Oath/AOL $5M)
This generation of kids are growing up in a digital environment defined by privacy laws preventing usage of their personal data. This is an entirely new chapter for the internet. For the majority of adults, the practice of exchanging personal data in exchange for free content or services is normal. However, laws such as COPPA … Continue reading How will this generation of privacy-enabled kids affect Facebook’s revenues?
Twelve months ago, the primary law protecting children’s data privacy was COPPA in the US. COPPA makes it illegal to capture any personal data on children under the age of 13. In less than a year, this has radically changed. Europe has now passed GDPR. Within this far-reaching set of data privacy laws was essentially a … Continue reading The changing landscape of kids data privacy law and what comes next
In the last twelve months children’s data privacy law has expanded from what was just the US (COPPA) to covering all of Europe (under GDPR-K). But it’s not stopping there. Against many expectations, China has also introduced protection for children online. Recently China published the Personal Information Security Specification which, together with the country’s new … Continue reading China rolls out data privacy law for children
The Financial Times just announced their FT1000 rankings: the fastest growing companies in Europe. SuperAwesome is now ranked as #55 in Europe but also the #1 technology growth company in UK. This is a huge achievement for our extremely hard-working team but also a major milestone for the entire kidtech sector. Bear in mind, our … Continue reading The Financial Times ranks SuperAwesome #1 technology growth company in UK
High growth companies aren't just about the operating teams, they also need great boards to support (so often an afterthought). After many months of searching, we've found a great Non-Exec Chairman to join SuperAwesome's board. I'm delighted to welcome Tim Weller to the family. Tim is a successful entrepreneur within the media and technology industries. Most notably he … Continue reading Announcing Tim Weller, our Non-Exec Chairman
There is a growing realisation that today's internet is built on legacy technology designed for adults , rather than kids. Although there has been plenty of coverage about content, there are bigger issues with the technology behind the content. By the time a child turns 13, (adult) advertising tech companies will have collected an astounding 72 … Continue reading How much data do adtech companies collect on kids before they turn 13?
The digital kids (u13) landscape is evolving rapidly. As we’ve seen this week, even for companies with all the technical resources in the world, building fully kid-safe environments is not easy. Four years, 105 people, multiple FTC COPPA Safe Harbor certifications, countless technical and legal reviews by top kids brands, billions of transactions and several … Continue reading Kids versus the internet: why the YouTube problems will keep happening