Web Summit 2018: Dylan Collins, Darren Shou and Chris Williams discuss the influence of kids online

At Web Summit 2018 in Lisbon, pocket.watch's Chris Williams, SuperAwesome's Dylan Collins, Symantec's Darren Shou, and Contently's Joe Lazauskas met to discuss the influence of kids online, and the task of marketing safely to this audience. Watch the clip below for discussion of the regulation of AI in the children's space, the challenges of designing … Continue reading Web Summit 2018: Dylan Collins, Darren Shou and Chris Williams discuss the influence of kids online

SuperAwesome announces the first kid-safe OTT marketplace, reaching 25M kids in the US

As linear TV viewing continues to decline, OTT (over-the-top, the catch-all term for content providers that distribute streaming media directly to viewers over the internet) has become an increasingly popular option for brands seeking to reach kids around the same content and viewing habits. The trend towards digital spend on OTT is a result of … Continue reading SuperAwesome announces the first kid-safe OTT marketplace, reaching 25M kids in the US

SuperAwesome announces investment into Kids Insights

Real-time data on kids digital behaviour is key for every company operating in the kids sector, but it can be hard to come by. Children’s trends and behaviours shift quickly, and compliantly collecting information on these behaviours can be difficult. SuperAwesome has long been partnered with The Insights People (TIP), hailed in Europe for its … Continue reading SuperAwesome announces investment into Kids Insights

How SuperAwesome helped launch Tankee, the first safe digital destination for kids to watch gaming videos

The popularity of gaming videos is the meeting of two major trends: online gaming, and online content creation. However, the vast quantities of content available on platforms such as YouTube and Twitch makes comprehensive moderation impossible, making it highly likely that young audiences are exposed to inappropriate content. Tankee aims to solve this problem by … Continue reading How SuperAwesome helped launch Tankee, the first safe digital destination for kids to watch gaming videos

Announcing our kid-safe alternative to YouTube’s video player for kids and family publishers

Social plugins are one of the biggest unintentional harvesters of children’s personal data. Every time a child loads a web page or app which has a social widget, it’s gathering vast amounts of personal information about their activity. YouTube’s video player is one of the biggest examples of this. Lacking any real kidtech alternative, YouTube … Continue reading Announcing our kid-safe alternative to YouTube’s video player for kids and family publishers

How SuperAwesome uses Hack Days to build new kidtech products

At SuperAwesome, we're focused on building solutions for a new set of problems that haven't really existed before (the internet has never had this many under-13 users).  Some of our most successful kidtech products have sprung from Hack Days, a quarterly event where we take new ideas from across the company, and see whether they … Continue reading How SuperAwesome uses Hack Days to build new kidtech products

Announcing our new CRO for North America – Ben Zagorski

Kidtech is one of the fastest-growing digital markets in the world. With SuperAwesome's US business rapidly expanding, we're adding to the team to enable us to maintain our dominance in the kids digital ecosystem. To that end, we're pleased to announce the appointment of Ben Zagorski as Chief Revenue Officer for North America.  Ben hails … Continue reading Announcing our new CRO for North America – Ben Zagorski

Mattel and SuperAwesome in conversation: Digital privacy and the challenges of technology for kids

With so much of our education and entertainment tied to technology and the internet in 2018, how can we ensure that children and their privacy are protected? At Collision Conference in New Orleans, SuperAwesome CEO Dylan Collins sat down with Mattel CTO Sven Gerjets to tackle the difficult questions, including how the toy industry can … Continue reading Mattel and SuperAwesome in conversation: Digital privacy and the challenges of technology for kids

The future of tech and toys: SuperAwesome CEO Dylan Collins and Mattel CTO Sven Gerjets at Collision Conference

Mattel's CTO Sven Gerjets joined our CEO Dylan Collins onstage at Collision Conference in New Orleans for a comprehensive discussion on the future of tech and toys in the kids market. Speaking with Leah Hunter of Fast Company, they cover the necessity for creating responsible digital experiences for kids, what a zero-data internet looks like … Continue reading The future of tech and toys: SuperAwesome CEO Dylan Collins and Mattel CTO Sven Gerjets at Collision Conference

How we hire engineers to build kid-safe technology

So you’re interested in joining SuperAwesome. You probably already fell in love with our mission - “Making the internet a safer place for kids” - and our values, and you might have read how last year we ranked as one of the fastest growing companies in UK. You know that investors believe in us, that … Continue reading How we hire engineers to build kid-safe technology