How MGA is using SuperAwesome’s kid-safe OTT marketplace to reach their L.O.L! Surprise fans

Acclaimed children’s brand L.O.L! Surprise continues its dominance in the kids digital space by using SuperAwesome technology to bring its original YouTube branded content to OTT channels worldwide. MGA Entertainment, Inc, one of the world’s leading privately held toy and entertainment companies, has partnered SuperAwesome to deliver L.O.L. Surprise! UNBOXED, and more, to 50 million … Continue reading How MGA is using SuperAwesome’s kid-safe OTT marketplace to reach their L.O.L! Surprise fans

Women In Toys Wonder Women Awards 2019: Introducing our SuperAwesome nominee Britt Bagnall

The WIT Wonder Women Awards is an annual celebration of the industry’s most remarkable leaders and change-makers. This year, SuperAwesome is extremely pleased to have one of our most remarkable women nominated under the Marketing/Public Relations category. Britt Bagnall joined SuperAwesome in November 2017, when SuperAwesome acquired the kids division of her influencer marketing agency, … Continue reading Women In Toys Wonder Women Awards 2019: Introducing our SuperAwesome nominee Britt Bagnall

Announcing our new Global HR Director: Sheenagh Rogers

Five years ago, SuperAwesome was five people in a room in the middle of London. At the time of writing, we’re now 134 people across London, NY, Chicago, LA and SF dedicated to making the internet safer for kids. If you’ve spoken to anyone who works here, you’ll probably know we think of SuperAwesome as … Continue reading Announcing our new Global HR Director: Sheenagh Rogers

Where will kids be shopping for clothes in 2019?

Gone are the days where parents made all the decisions about what their families wore. With kids spending more and more time online, interacting both with brands and with their peers, what they wear and where it’s from is an important part of how they present themselves. Kids of this generation also have a much … Continue reading Where will kids be shopping for clothes in 2019?

SuperAwesome named as one of the UK’s fastest-growing companies

A new report compiled by independent research agency Beauhurst and SyndicateRoom has revealed the 100 fastest-growing private companies in the UK. We were delighted to learn that SuperAwesome features in this year's league table at #64. The report, entitled "Top 100: Britain's Fastest-Growing Businesses" identified the 100 companies that have increased in value the most … Continue reading SuperAwesome named as one of the UK’s fastest-growing companies

How to implement COPPA-compliant push notifications in your kids app

Push notifications are a useful tool for re-engaging users and getting kids back into your app. Under both COPPA and GDPR-K, sending push notifications to kids is deemed collecting personal information, similar to an email address, and therefore requires an appropriate level of parental consent to enable. Under COPPA (applicable to your US audience), certain … Continue reading How to implement COPPA-compliant push notifications in your kids app

What every game developer needs to know about getting parental permissions right

If you’re building a game or app for kids (under-13 in the US or under-16 in Europe), you need to consider how you’re going to manage age gates and parental permissions. Both are essential to ensure compliance with data privacy laws (COPPA and GDPR-K), but both are complex user flows and mismanaging them can create … Continue reading What every game developer needs to know about getting parental permissions right

5 things game developers need to know about COPPA and GDPR-K

With 170,000 kids going online for the first time every day, developers have to consider them a likely audience for their games, even if they are not deliberately child-directed. Data privacy laws for children such as COPPA (US) and GDPR-K (EU) are now well known, but the lack of clear guidance on how to apply … Continue reading 5 things game developers need to know about COPPA and GDPR-K

Web Summit 2018: Dylan Collins, Darren Shou and Chris Williams discuss the influence of kids online

At Web Summit 2018 in Lisbon, pocket.watch's Chris Williams, SuperAwesome's Dylan Collins, Symantec's Darren Shou, and Contently's Joe Lazauskas met to discuss the influence of kids online, and the task of marketing safely to this audience. Watch the clip below for discussion of the regulation of AI in the children's space, the challenges of designing … Continue reading Web Summit 2018: Dylan Collins, Darren Shou and Chris Williams discuss the influence of kids online

SuperAwesome announces the first kid-safe OTT marketplace, reaching 25M kids in the US

As linear TV viewing continues to decline, OTT (over-the-top, the catch-all term for content providers that distribute streaming media directly to viewers over the internet) has become an increasingly popular option for brands seeking to reach kids around the same content and viewing habits. The trend towards digital spend on OTT is a result of … Continue reading SuperAwesome announces the first kid-safe OTT marketplace, reaching 25M kids in the US