Clear communication, simple briefs and trust: how kids content creator SuperHeroKids works successfully with brands

Working with influencers is not always easy for brands. There can be a lot of back and forth between your team and the talent, resulting in miscommunication and content that does not properly reflect your brand. SuperAwesome interviewed Nikki Nixon, mother of the SuperHeroKids, a popular YouTube channel loved by under-13s, to find out what … Continue reading Clear communication, simple briefs and trust: how kids content creator SuperHeroKids works successfully with brands

How SuperAwesome’s SafeFam certification is helping brands work more safely with young YouTubers

YouTube is a challenge for brands. On one hand, despite the fact that YouTube is an over-13 platform, it is one of the best places to reach under-13 audiences at scale. The vast subscriber bases of channels such as Sis VS Bro and Ryan ToysReview have sparked an increase in the number of kid-focused channels … Continue reading How SuperAwesome’s SafeFam certification is helping brands work more safely with young YouTubers