#Kidtech Episode 9: Sam Clough, kids and parents expert

In Episode 9 of #Kidtech we change it up a little bit. Craig Donaghy, Head of Community and Insight at PopJam (SuperAwesome’s safe social platform), talks to Sam Clough, a strategic insights consultant who works primarily in the kids and parents sector, about what kids think about ecommerce, shopping and retail in general.

Sam and Craig talk through physical versus online shopping, kids pester power in family purchases, how online reviews influence decisions and how shopping is a huge part of growing up. Sam explores how kids see the future (think a cashless, robot-filled dystopia), and how really, in order to keep kids happy in any shopping environment, all you need is free sweets.

Kidtech is a podcast hosted by the team at SuperAwesome, featuring interviews with the people shaping the digital kids sector. From startup founders and toy industry legends to policy-makers and YouTube content creators, listen to #Kidtech to hear a range of expert perspectives on this growing industry.

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