#Kidtech Episode 5: Rob Lowe, LEGO Senior Global Director – Digital Consumer Engagement

In Episode 5 of #KidTech LEGO’s Senior Global Director for Digital Consumer Engagement, Rob Lowe, discusses LEGO Life, their groundbreaking social network for kids with SuperAwesome’s Dylan Collins.

In a must-listen episode for anyone in the toy industry, Rob talks about how LEGO defied a lot of their own internal thinking to build and launch a global digital ecosystem, which has now become a blueprint for others. Rob also touches on the blend of physical and digital play, how LEGO does and doesn’t use YouTube and how they’re adopting 18 as the global age of a child.

Kidtech is a podcast hosted by SuperAwesome’s CEO Dylan Collins, featuring interviews with the people shaping the digital kids sector. From startup founders and toy industry legends to policy-makers and YouTube content creators, listen to #Kidtech to hear a range of expert perspectives on this growing industry.

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