Safer Internet Day 2019: Exploring digital consent and creativity with kids

SuperAwesome was proud to be one of the 2000+ organisations supporting this year’s Safer Internet Day.

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SID 2019, hosted at the BT centre and attended by many schools and organisations, was focused around consent. The exploration of consent through empathy and conversation ranged from companies holding kids’ information without permission to the social etiquette of friends not posting pictures of each other without getting their permission first.

There was much discussion of four types of consent – active, passive, assumed and no consent. Educational packs created for schools covered everything from the idea of permission, through to Big Data and GDPR-K (dependent on age groups).

Interested in kids trends? Every month we create a Kids Insights Report, digging into all the trends in our highly-engaged PopJam community. If you’d like to check out this month’s report, click here.

At the event, the UK Safer Internet Centre (comprised of three leading charities – Childnet International, Internet Watch Foundation (IWF) and the South West Grid for Learning (SWGfL)) launched a report into young people’s experiences of asking for, giving and receiving consent in an online context. You can take a look at the report here, but key points include:

  • Only 14% of 8-17s feel completely in control of what happens to their personal information online.
  • 1 in 5 young people say if it was a service that they really wanted to be on, they would always accept the terms and conditions.

The report recommends that tech companies listen to young people to help shape delivery of their services and that collecting data on young people must be done openly. Check out our blog on the #kidtech movement to see how we feel about a zero-data architecture for kids’ apps and sites.

On PopJam, our safe social content-sharing platform for kids, our community came together to celebrate a larger event focused around Safer Internet Day – PJ Safety Week. Our week-long event started in 2018, after we saw kids were continuing to interact and comment on Safer Internet Day after the date.

Many of them had done Safer Internet Day activities at school and were excited to see further messaging and content in an interactive and creative format. With that in mind, we created and curated a week-long event of quizzes, safety tips and positive messaging about digital citizenship, online kindness and resilience.

Safer Internet Day isn’t just a yearly event. It’s about using technology responsibly, respectfully and creatively – and at SuperAwesome we proud to be creating the kidtech to help keep young people safe online.


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Craig Donaghy is Head of Community for PopJam, the largest kid-safe social content platform.